Beyond the Dashboard: Decoding the Psychology of Ethical Data & Marketing
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Beyond the Dashboard: Decoding the Psychology of Ethical Data & Marketing
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About this listen
Data isn't just numbers; it's a reflection of human behavior and relationships.
In this episode, marketing psychologist Chelsea Burns joins us to break down the 'through-line' between business goals and human ethics.
For data analysts, this is a masterclass in understanding how the 'subconscious ruts' of your customers impact the charts you build every day. Learn why 'manufactured scarcity' is a short-term win but a long-term data disaster, and how to help your stakeholders build brands based on agency rather than manipulation.
Topics:
Chelsea’s Journey: From Corporate Marketing to Psychology
The Line Between Influence and Manipulation
The Science: Why 95% of Decisions are Subconscious
Understanding Brand Equity (The Kleenex Effect)
Value Aspiration: Finding the "North Star" Metric
Internal Alignment: Why Disgruntled Employees Break Data
The Ethical Audit: Audience, Messaging, and Alignment
How to Measure Long-Term Trust (The ROI of Ethics)
Rapid Fire: Ethical vs. Unethical Scenarios
Final Thoughts
Follow Chelsea Burns:
Chelsea Burns, M.S. | LinkedIn
Quietly Ambitious Analyst
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