Beyond the Buzzwords: The Future of Trust, AI, and Communication in Healthcare with Robbie Dorius, Head of Media at HLTH cover art

Beyond the Buzzwords: The Future of Trust, AI, and Communication in Healthcare with Robbie Dorius, Head of Media at HLTH

Beyond the Buzzwords: The Future of Trust, AI, and Communication in Healthcare with Robbie Dorius, Head of Media at HLTH

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 As healthcare continues to evolve rapidly, the conversation shifts from what is innovative to how that innovation is communicated and governed. In this episode, Robbie Dorius, Head of Media at HLTH, talks about the dominance of AI in healthcare, stressing the need for governance and guardrails rather than just innovation. He emphasizes that healthcare media's role is to simplify complex issues, improving literacy and patient advocacy by avoiding inaccessible terminology and acronyms. Dorius explains how HLTH is adapting to a challenging media landscape by investing in channels like podcasting and an influencer program. He notes that healthcare influencers, despite general trends, are seeing increased trust, making them a key part of future communications strategies. Tune in and learn how the industry is balancing technology, transparency, and consumer understanding! Resources: Follow and connect with Robbie Dorius on LinkedIn. Learn more about HLTH on LinkedIn and their website. Sign up for ViVE 2026 here. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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