Beyond the Bar: Rethinking After-Hours Events - TSI20.4
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Beyond the Bar: Rethinking After-Hours Events - TSI20.4
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About this listen
Chances are you’ve been overlooking a key demographic in the audience at your events – people who choose not to drink alcohol for a variety of reasons, including those in recovery.
Did you realize that could be a quarter of your audience or more? So in the same way gluten-free or vegan are now standard options at events, it’s time to reconsider the non-alcoholic beverage alternatives too.
Networking doesn’t have to happen around the bar. In this episode, Sober Life Rocks founder Laura Nelson shares strategies and practical examples on how to:
- Change the after-hours experience to create better connections
- Craft more creative alcohol-free drink options
- Educate bartenders on how to make all guests feel included
- Design interactive spaces that don’t revolve around drinking
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.