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Beyond the B: Latest on the B Corp Movement

Beyond the B: Latest on the B Corp Movement

By: LIFT Economy: For the Benefit of All Life
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Beyond the B provides an expert, insider's view of the B Corp Movement. Cohosts Emmy Allison (former Community Manager at B Lab) and Ryan Honeyman (Co-Author of The B Corp Handbook) from LIFT Economy facilitate an open and honest conversation about Certified B Corporations, advise companies on how to increase their impact, and provide a deep dive into the new B Corp standards that are shaping our community.



© 2025 LIFT Economy
Economics Leadership Management Management & Leadership
Episodes
  • New Standards: Environmental Stewardship & Circularity (w/ Brigitta Nemes)
    Aug 19 2025

    In this episode, we dive into the Environmental Stewardship and Circularity (ESC) Impact Topic of the new B Corp standards (v2.1) with Brigitta Nemes, the sustainability expert who led their development over the last few years at B Lab. We discuss why environmental stewardship was separated from climate action, how the new standards balance rigor with accessibility for small businesses, and what true circularity means beyond just recycling. Brigitta also shares behind-the-scenes stories of the tensions in creating the new standards.

    View the show notes: https://go.lifteconomy.com/blog/new-b-corp-standards-environmental-stewardship-circularity-w/-brigitta-nemes

    Sign up for LIFT's monthly B Corp newsletter to get our free B Corp Values Assessment, expert tips on the new B Corp standards, insider perspectives on the tensions within the B Corp movement, resources, events, and more: https://go.lifteconomy.com/b-corp-newsletter

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    56 mins
  • New Standards: Fair Work (w/ Bernard Gouw)
    Aug 5 2025

    What does it mean to build a truly fair workplace—and how do the new B Corp standards define it? In this episode, we’re joined by Bernard Gouw, Senior Manager of Social Standards at B Lab, to explore the Fair Work topic. Bernard unpacks how the new requirements balance ambition with flexibility, from family living wages and collective bargaining to pay transparency and stakeholder engagement. He also reflects on the hard tradeoffs, why some outcomes are prioritized over others, and what he believes is the single most powerful lever for change.

    View the show notes: https://go.lifteconomy.com/blog/new-standards-unpacking-fair-work-w-bernard-gouw

    Unlock your free B Corp Values Assessment—plus tips and insights to help your business grow: https://go.lifteconomy.com/b-corp-newsletter

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    1 hr and 3 mins
  • Are B Corps Too 'Woke'? (#3 of 3, w/ Annie Korver & Hayley Roulstone)
    Jul 22 2025

    In Part 3 of our “Are B Corps Too Woke?” series, we sit down with Annie Korver and Hayley Roulstone from Rise Consulting, an Indigenous-owned firm advancing Truth and Reconciliation in Canada. Annie and Hayley offer a powerful invitation to center rights-holders, not just stakeholders, and to embrace a relational approach to impact rooted in trust, reciprocity, and lived experience.

    View the show notes: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-3-annie-korver-hayley-roulstone

    Part 1 w/ Raj Aggarwal: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-1-raj-aggarwal

    Part 2 w/ Nathan Stuck: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-2-nathan-stuck

    Sign up for LIFT's monthly B Corp newsletter to get our free B Corp Values Assessment, expert tips on the new B Corp standards, insider perspectives on the tensions within the B Corp movement, resources, events, and more: https://go.lifteconomy.com/b-corp-newsletter

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    59 mins
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