In this episode of Beyond the 9450, hosts Chanteé and Brittany explore the latest trends and updates in the world of sports and business. They start off by discussing the record-breaking WNBA viewership numbers for the regular season and the rise in TV ratings and sponsorship deals. The episode highlights the increasing corporate sponsorships in the WNBA, mentioning notable names and deals secured. They also mention Shannon Sharpe's recent social media incident and how he turned an embarrassing moment into a business opportunity. The episode transitions into collegiate sports, discussing the potential for private equity investments in college teams with insights from Duke alum Jay Williams. Finally, they delve into an upcoming NIL-driven basketball tournament set to premiere on TNT, noting the lack of inclusion of women's teams but expressing excitement about the future of NIL in collegiate sports. They conclude with announcements about Dawn Staley's appearance on College Game Day and the multifaceted marketing moves for student athletics.

00:00 Introduction and Hosts' Welcome

01:43 SeatGeek Sponsorship Announcement

02:53 WNBA Regular Season Recap

10:41 Social Media's Impact on WNBA Viewership

14:53 Shannon Sharpe's Embarrassing Moment

21:27 Dawn Staley on ESPN College GameDay

27:42 Private Equity in College Sports

33:54 NIL Driven In-Season Tournament

38:32 Conclusion and Farewell