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Beyond Prompt Engineering: A Masterclass in Agentic Direction

Beyond Prompt Engineering: A Masterclass in Agentic Direction

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 The gap between AI users who've adapted to 2026 capabilities and those still using 2024 techniques is creating a significant productivity divide and the difference isn't about being smarter, it's about understanding what changed. In this episode of the AI Transformation Lab Podcast, host Chris Bradley, Chief Marketing Officer at Veritiv and head of their AI transformation lab, reveals how agentic AI tools have fundamentally shifted how we work with artificial intelligence. Bradley walks through a real example: a competitive analysis that took one to two weeks in early 2025 now takes thirty minutes, with exponentially better results. He unpacks the techniques driving this transformation and explains why elaborate prompting strategies have become obsolete.
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