What separates a business that survives from one that truly thrives? In this episode of DO GOOD X, hosts Kimberly Daniel and Stephen Lewis reunite with Rachel Wilson, Founding Partner of Project Wellspring. She is a seasoned operations and capital access strategist who shares what genuine financial health for entrepreneurs looks like. Rachel challenges founders to move beyond a scarcity mindset and align sustainable business decisions with a deeper sense of purpose. From structuring your company correctly and staying tax-smart to leveraging a self-directed IRA and building purpose-driven capital, this episode is a masterclass in building wealth that lasts and actually matters.

What You Will Learn in this Episode:

✅ Financial health for entrepreneurs starts with purpose, not profit. Rachel explains how defining a clear mission protects founders from chasing trends, mismanaging assets, or losing sight of the long game in sustainable business growth.

✅ The most overlooked operational systems for founders are the ones that seem boring: legal structure, small business tax strategy, and proper financial tracking. Getting these right early prevents costly mistakes that derail even profitable businesses.

✅ Entrepreneur wealth building is an intentional practice. From setting up a self-directed IRA as a solopreneur to consulting a wealth advisor for entrepreneurs, Rachel outlines accessible first steps to building wealth that reflects your values.

Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.

TIMESTAMPS:

00:00 Meet Rachel Wilson, capital access strategist and founder of Project Wellspring

03:48 Rachel redefines entrepreneur wealth building through the lens of purpose and faith-driven intention

09:33 The difference between paper profit and true financial health for entrepreneurs

17:50 How missing operational systems for founders create financial stress and instability

27:10 Resource Roundup: self-directed IRA, donor-advised fund, and wealth advisor for entrepreneurs tools

34:55 Rachel answers the "Off the Cuff" questions

37:16 Rachel reflects on how her faith guides her leadership and the decisions she makes in a purpose-driven business

38:15 Rachel's final wisdom: embrace an abundance mindset because equitable funding and capital are far more accessible than founders believe

KEY TAKEAWAYS:

💎 Your legal and tax foundation determines your financial ceiling. Rachel urges every founder to prioritize a sound business structure and to work with a qualified accountant and attorney before making any major startup financial decisions.

💎 Abundance thinking fuels better capital decisions. Rachel challenges founders to reject scarcity mindsets and recognize that equitable funding and non-dilutive funding opportunities are far more accessible than most realize.

💎 Purpose-driven capital is not just a concept. It is a strategy. When founders align their business profitability goals with a philanthropic vision, tools such as donor-advised funds and intentional tax planning become part of a coherent wealth strategy that benefits both the entrepreneur and the broader community.

ABOUT THE GUEST:

Rachel Wilson is an operations and capital access strategist with over a decade of experience spanning automotive, healthcare, technology, and consumer products. Having raised and managed over $100M in venture and non-dilutive funding, she architects governance models that drive sustainable growth across sectors.

Her work bridges philanthropic, private, and public networks to create equitable funding pathways for underrepresented founders—from WNBA stars to tech entrepreneurs....