While the US and UK may share a language, the way we approach corporate accommodation, client expectations, supplier relationships, and internal processes can be very different. Too often, those nuances get lost in translation.

This session is designed to unpack these differences in a light, open, and conversational way. Through real-world examples, friendly transatlantic debate, and audience interaction, our Situ hosts and guest speakers will explore how each market operates in practice, where models differ, where they overlap, and what each side can learn from the other.

What we'll cover:

• Key differences between the US and UK accommodation sectors, and what they mean in practice.
• Terminology, processes, and expectations that don’t always translate across markets.
• How extended stay and corporate accommodation is managed, booked, and marketed on each side of the Atlantic.
• Where the two models overlap, and where they could borrow ideas from each other.

Business travel is changing – and so are the people making those journeys.

Join us for this podcast exploring the findings from Situ’s latest white paper, ‘Mind the Gap,’ which dives into the different expectations and requirements of four generations of business travellers – from Baby Boomers to Gen Z – and how this influences behaviour, accommodation choice, and corporate travel programmes.

Based on original research conducted with YouGov, as well as insights from industry leaders, this session brings together the voices behind the white paper and the experts who took part in its focus groups. Together, we’ll uncover how generational diversity is transforming business travel and what it means for the future of mobility.

What we'll cover:

• The four generations shaping business travel today and why clear definitions matter.
• How generational differences are impacting travel and accommodation programmes.
• When and why these changes started and how organisations have adapted.
• How to balance generational preferences with other priorities like budget, culture, and ESG.
• Predictions for the future as Baby Boomers retire and Generation Alpha enters the workforce.
• Practical advice for managing generational needs across travel programmes.

Join industry experts as Situ explore the past, present, and future of tech in short and extended stay accommodation, from PMS and revenue tools to automation, guest experience, and growth at scale.

Technology has reshaped our sector, from streamlining operations and enhancing guest experiences to helping operators grow globally.

What we'll cover:

• Building a robust property management and distribution environment – looking into the foundations of a strong tech stack, from PMS to channel management and how this supports operational efficiency and scalability.
• Using technology to enable growth and market expansion – hear how hospitality providers are leveraging technology to break into new markets, streamline processes, and support expanding portfolios.
• Enhancing the guest journey through technology – exploring the role of tech at every touchpoint, from pre-arrival communications to in-stay services and post-stay engagement, and how it drives better experiences and repeat business.
• Reaching a wider global audience through smarter distribution – the impact of technology in driving visibility across multiple channels (OTAs, GDS, direct), and how to balance transient and long-stay demand effectively.