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Beyond 7 Figures: Build, Scale, Profit

Beyond 7 Figures: Build, Scale, Profit

By: Charles Gaudet - CEO of Predictable Profits
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 Growing a business is hard – and most people underestimate the amount of hard-work and strategic thinking that's involved to grow and scale your company.Copyright 2024 All rights reserved. Economics Leadership Management & Leadership
Episodes
  • Marketing Attribution Mistakes Costing You Sales (And How to Fix Them) feat. Scott Desgrosseilliers

    Marketing Attribution Mistakes Costing You Sales (And How to Fix Them) feat. Scott Desgrosseilliers
    Oct 31 2025
    Learn how to master marketing attribution and stop wasting money on ineffective ad campaigns.

    Marketing attribution is broken in most businesses—and it's costing you thousands in wasted ad spend. In this episode, Charles Gaudet sits down with attribution expert Scott Desgrosseilliers to expose why Google Analytics and platform-reported metrics are lying to you about what's actually driving sales. Discover why the traditional marketing funnel is outdated, how buyers now research across 36+ sources before purchasing, and why your "failed" campaigns might actually be your biggest winners. Scott reveals the critical difference between tracking last-click conversions versus the full customer journey, and shares his "Scale, Chill, or Kill" framework that distills complex marketing data into actionable one-word decisions.

    Scott Desgrosseilliers is the CEO and founder of Wicked Reports, a first-party data attribution platform he's been pioneering since 2014—before attribution was even a buzzword. After proving his friend wrong about Facebook ads working for lobster sales (resulting in millions in revenue), Scott has dedicated his career to giving businesses accurate attribution, optimized ad spending, and true customer journey understanding. When he's not revolutionizing how companies track their marketing ROI, he's an avid meditator who applies spiritual and energetic solutions to real-world business problems, and enjoys peloton, ice hockey, and bridge with his family.

    KEY TAKEAWAYS:

    • Most marketing campaigns fail not because the entire funnel is broken, but because one or two pieces need adjustment while 85% actually works perfectly.
    • Google and Meta's 28-day attribution windows miss the majority of conversions, while the average buyer researches for 62+ days before purchasing expensive products.
    • Platform-reported ROAS is misleading because Google and Meta both claim credit for the same conversions, making it impossible to know which channels truly drive results.
    • The top of funnel (cold traffic awareness) requires at least 50% of your budget and is the hardest to track, but it's what actually drives new customer growth.
    • Consumption drives conversion—videos and content with high engagement rates contribute to sales even when they don't directly convert, so don't kill campaigns based on immediate conversion data alone.
    • The traditional marketing funnel from the 1800s is obsolete; modern buyers now research across 36+ different sources before making purchase decisions.
    • Wait at least double your average conversion cycle before making budget decisions on campaigns—rushing to judge performance leads to killing winners too early.
    • Successful iteration requires 13+ tweaks on average, even for expert marketers converting half a billion dollars in sales, so persistence beats perfection every time.

    Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

    The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

    Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

    Follow Charles Gaudet and Predictable Profits on Social Media:
    Facebook: facebook.com/PredictableProfits

    Instagram: instagram.com/predictableprofits

    Twitter: twitter.com/charlesgaudet

    LinkedIn: linkedin.com/in/charlesgaudet

    Visit Charles Gaudet's Wesbites:

    www.PredictableProfits.com

    www.predictableprofits.com/community

    https://start.predictableprofits.com/community
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    43 mins
  • Conversation Economy: How Authentic Dialogue Replaced the Old Sales Playbook feat. Jerson Mellizo

    Conversation Economy: How Authentic Dialogue Replaced the Old Sales Playbook feat. Jerson Mellizo
    Oct 24 2025
    Learn how to master the conversation economy and transform your outbound marketing strategy Look, I've been in this business long enough to recognize when something fundamental shifts, and the conversation economy we're experiencing right now is exactly that - a complete transformation of how we approach outbound marketing. Gone are the days of those old pitch-heavy tactics that used to work so well. In this episode, I sit down with my incredible teammate Jerson Mellizo to dive deep into why the traditional sales playbook has completely fallen apart and how authentic conversations have become the absolute key to outbound success. We get into the nitty-gritty of how buyer behavior has completely evolved - these prospects today are doing their homework like never before, and if you're still trying to pitch them in the first conversation, you're going to get shut down every single time. I've got to tell you, Jerson has been absolutely instrumental in transforming our outbound department over these past five years, and I mean that from the bottom of my heart. When we started working together, our outbound was in its infancy, and now it's become one of our top-producing lead generation channels - and that's largely because of his dedication and innovative thinking. This guy manages our entire outbound operation from the Philippines, and he's created these incredible profitable experiences for our business coaching clients who come to us wanting to grow faster, generate more predictable revenue, and finally get their businesses less dependent on them as founders. His track record speaks for itself - 72% email open rates, helping businesses generate $10K monthly through organic processes, and personally producing PHP 16,000,000 in gross sales. But here's what really gets me: at our recent workshop, 95% of the attendees were literally clapping for Jerson because of the relationship he'd built with them. That's the power of his conversation-first approach, and it's something every business owner needs to understand. KEY TAKEAWAYS: The traditional outbound playbook of rapport-building, goal identification, challenge discovery, and immediate pitching has stopped working because everyone recognizes the pattern.Modern buyers are significantly more discerning than five years ago, conducting extensive research and consuming hours of content before making purchasing decisions.The new outbound strategy focuses on starting authentic conversations rather than pushing immediate sales agendas with complete strangers.Successful outbound marketing now optimizes for content consumption rather than direct conversions, allowing prospects to build trust naturally.The progression from conversation to consumption to conversion can take up to 365 days, requiring patience and consistent value delivery.Every conversation should move prospects toward consuming more content, whether through reports, workshops, videos, or educational materials.Caring is a competitive advantage, and authentic conversations that prioritize serving others naturally lead to business opportunities.Outbound is a broad category with multiple strategies, so if one approach isn't working, it's the strategy that needs changing, not the entire outbound concept. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community
    Show More Show Less
    41 mins
  • Build Business Credit Fast:Getting Funded the Right Way feat. Ty Crandall

    Build Business Credit Fast:Getting Funded the Right Way feat. Ty Crandall
    Oct 17 2025
    Learn how to build business credit fast and access capital without destroying your personal credit Build business credit fast and unlock funding opportunities most entrepreneurs never discover—that's exactly what you'll learn in this game-changing episode with Ty Crandall, who runs the world's largest business credit coaching operation. Charles Gaudet and Ty dive deep into the critical mistakes business owners make when funding their companies, revealing why the worst time to seek money is when you actually need it. Ty shares his proven "3 C's Formula" (Cashflow, Credit, Collateral) that has helped thousands of businesses access over $30 million in funding monthly, and you'll discover how to separate your personal finances from business liability, build a fundable business credit profile from scratch, and tap into funding options ranging from $160K in 0% interest credit cards to 4% EIDL loans with 30-year terms. Ty Crandall is a military veteran, world-renowned business credit and financing expert, and successful entrepreneur who has transformed personal tragedy into a mission of service. As the author of two best-selling books on consumer and commercial credit, Ty is also a high-level business coach who helps entrepreneurs scale to 8-figures and beyond, and an international speaking sensation. After losing everything during the 2008 financial crisis—including his mortgage company, personal assets, and even resorting to passing bad checks to keep electricity on for his pregnant wife—Ty rebuilt from ground zero with a fundamental shift in purpose. His painful experience drives his commitment to educating business owners on building fundable companies while protecting their personal assets, making Credit Suite the go-to resource for entrepreneurs seeking capital access at favorable terms without personal guarantees. KEY TAKEAWAYS: The worst time to ask for money is when you actually need it—entrepreneurs should prepare and secure revolving credit lines before cash flow problems arise.Business owners should double their estimated startup costs and timelines, as ventures typically take twice as long and cost twice as much as anticipated.Building business credit is separate from personal credit and should begin the moment you start your business to avoid personal liability and guarantee requirements.The "3 C's Formula" determines funding eligibility: Cashflow, Credit, and Collateral—if you have all three, you qualify for SBA loans; if you have one strength, focus on lenders specializing in that category.Unlike personal credit, business credit scores (like Paydex) are based solely on payment history, inquiries don't hurt your score, and 90% of vendors don't report unless you're intentional about it.Entrepreneurs should stock up on revolving credit whenever available and when terms are favorable, even if they don't need it immediately, to prepare for economic downturns or unexpected opportunities.Alternative funding options beyond traditional banks include merchant cash advances, credit card stacking ($160K at 0% for 18 months), asset-based lending (stocks, 401Ks, cryptocurrency), and EIDL disaster loans at 4% for 30 years.Using brokers instead of going directly to lenders provides access to more funding options, better negotiating power, and often costs nothing extra since lenders pay referral fees to brokers. Link's mentioned in the episode: creditsuite.com/blueprinthttps://www.linkedin.com/in/tycrandall Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community
    Show More Show Less
    54 mins
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