Let me tell you something, video marketing isn't just about creating content—it's about strategically combining AI-generated hooks that stop people dead in their tracks with authentic human storytelling that builds the know, like, and trust factor. This formula is what separates the businesses scaling predictably from those burning cash on ads that nobody watches past the first three seconds. When you nail this approach on platforms like YouTube, you're not just capturing eyeballs—you're reaching B2B buyers with genuine intent who are actively looking for solutions to their problems.

Talking with Aleric Heck, CEO of AdOutreach, and this guy is the real deal. He started on YouTube 14 years ago, built the largest app review channel with 500k+ subscribers, and now at 26 has an 8-figure company. He's personally spent over $7.5 million on YouTube ads, helped clients generate multiple 9 figures in revenue, and landed AdOutreach at #87 on the Inc 5000 fastest-growing companies list. What I love about Aleric is he actually walks his own walk—he's built his entire reputation practicing what he preaches and has the results to prove every strategy he teaches actually works.

KEY TAKEAWAYS:

• How to target B2B decision-makers on YouTube using intent-based keywords and top 10% household income filters instead of wasting money on random eyeballs.
• What the 2-3 minute ad structure looks like: 8-30 second AI hook, 1-2 minutes of educational value, then a natural call to action that flows from your teaching.
• Why YouTube outperforms Meta for B2B sales—people have sound on, they're in learning mode, and you get multiple minutes to build trust instead of hoping they don't scroll past.
• How to use AI tools like Veo to create attention-grabbing hooks while keeping yourself as the human expert who actually closes the deal.
• What your real conversion metrics should be—reverse engineer from your desired cost per client backwards to your allowable cost per click, not just vanity metrics.
• Why your silent YouTube viewers who never engage are often your highest-value prospects quietly evaluating you against competitors in their buying process.
• How to create video conversion trainings that turn ad clicks into booked calls by delivering massive upfront value that naturally leads to strategy sessions.
• What brand recall tracking reveals about your true ROI—measuring direct website visits plus branded Google searches shows the real impact beyond direct ad conversions.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

If you're bringing in good revenue but somehow your profits keep getting smaller, this episode is for you. Look, most of us focus on getting more clients and making more sales, but here's what I've learned - your biggest problem might be in how you're actually managing your projects. In this episode, Gray MacKenzie shows us why agencies are working harder but making less money, and the simple systems that can help you stop being the bottleneck in everything your team does.

Gray MacKenzie runs Zen Pilot and has worked with over 3,000 agencies. He's the highest-rated ClickUp expert in the world, so when he talks about project management, I listen. What I love about Gray is he gets that we entrepreneurs hate being micromanaged, but we also can't keep running our businesses like everything's on fire. This guy has helped agency owners discover they were actually losing money for 10 years on website projects without even knowing it. His thing is showing business owners exactly why their teams say they're busy all the time but the profits aren't matching the work being done.

KEY TAKEAWAYS:

• How poor management is secretly draining your profits
• How to track what projects actually cost so you stop losing money on services without realizing it
• Why you need to reserve 25-50% of your time for unplanned work instead of trying to schedule every minute
• How to use team task assignments as data to understand why you're constantly exhausted
• Why bad project management will kill your growth faster than client acquisition problems
• How to build the culture you want by enforcing standards, not just talking about them
• Why switching project management tools every two years won't solve your real problems
• How to spot when "I'm too busy" actually means "we can't see what's happening"

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Here's what drives me absolutely crazy - I watch brilliant entrepreneurs work themselves to death chasing organic growth while missing the strategies that could multiply their wealth overnight. Everyone's obsessing over marketing tactics, but they're ignoring the playbook that the ultra-wealthy have been using for decades. In this episode, I sit down with Richard Parker to expose how buying businesses at lower multiples and integrating them into higher-multiple operations literally manufactures instant equity. We dive deep into the six factors that determine premium valuations and how cross-pollinating customer bases creates geometric multiplication of wealth.

Richard Parker is a serial entrepreneur and acquisition expert who has bought and sold countless companies, with some investments reaching $200 million. He's worked in family offices for ultra-high-net-worth individuals whose names you'd instantly recognize, helping them multiply wealth through strategic business moves while actively doing deals himself. What I love about Richard is he doesn't just teach theory - he shows you the exact frameworks that separate those who build nice businesses from those who create generational wealth through strategic acquisitions and premium exits.

KEY TAKEAWAYS:

• When you buy a business at a lower multiple and fold it into your higher-multiple company, you create instant wealth - this "accretion" strategy is how public companies have built empires for decades.
• Strategic acquisitions aren't just about revenue - you're buying proven IP, marketing systems, client databases, and the ability to cross-pollinate offerings between customer bases for geometric growth.
• The six factors that determine premium valuations: unique competitive advantage, founder independence, multiple revenue streams, 50%+ monthly recurring revenue, sub-5% churn rate, and comprehensive data intelligence.
• As your business scales past the million-dollar mark, you can't fly by sight anymore - you need instrument navigation like a pilot in the clouds, with metrics measured to decimal points and KPIs for every employee.
• Recurring revenue (contractual subscriptions) commands massive valuation premiums over reoccurring revenue (historical customer patterns) - the difference between predictable cash flow and hopeful projections.
• A-players deliver 10:1 ROI with minimal management, B-players give 2-4x but need guidance, and C-players often break even or lose money when you factor in opportunity costs and your management time.
• The wealthiest entrepreneurs don't extract every dollar for lifestyle inflation - they live below their means and reinvest profits at 4-5x business multiples, knowing every dollar becomes $4-5 at exit.
• Don't let loyalty bankrupt your business - if someone isn't the right fit, letting them go benefits everyone, including giving them a chance to find where they can truly thrive.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits
Instagram: instagram.com/predictableprofits
Twitter: twitter.com/charlesgaudet
LinkedIn: linkedin.com/in/charlesgaudet
Visit Charles Gaudet's Wesbites: www.PredictableProfits.com