Sam’s Club is a $93 billion business, but the story of how it was built still feels strangely untold. We sit down with Russ Robertson, one of the original Sam’s Club managers, a Blue Coat Award of Excellence recipient, and the author of Building Sam’s Club With Regular Folks, to get a ground level view of what made the early warehouse club model work and what today’s retailers can still learn from it.

We talk about leadership that actually shows up in behavior: knowing your people, developing talent, and earning credibility by doing the work. Russ and I share vivid stories about the old Walmart and Sam’s Club culture, including Bob Hart rolling up his sleeves to clean a bathroom, and why that kind of example sets standards faster than any memo ever could. We also unpack Sam Walton’s “steal ideas shamelessly” philosophy as a discipline of curiosity, integrity, and speed, then connect it to “do it, try it, fix it” as a practical method for innovation.

If you want the real mechanics, we get into the warehouse club business model: tight SKU counts, ruthless expense control, simplified processes, and why early membership rules were so strict that most shoppers did not even qualify. Russ also tells the unforgettable Houston story where he tried to stop car theft with a do it try it fix it solution that drew a reprimand but preserved the autonomy to keep improving.

Listen, share this with a retail friend who loves operating details, and subscribe for more conversations that bring the best of the past into what we build next. If you enjoy the show, leave a review and tell us which lesson you want to see retailers apply right now.