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Between The Forks

Between The Forks

By: CLARK Material Handling Company
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About this listen

Welcome to Between The Forks, the official podcast from CLARK — the original inventor of the forklift and a global leader in material handling innovation. For more than a century, CLARK has built the machines and the momentum that keep industries moving. Now, we’re taking you beyond the warehouse floor to explore the ideas, technologies, and people shaping the next century of lift trucks and logistics.


Each episode, we:


• Break down the latest in drivetrain, battery, safety, and automation technologies
• Talk with industry experts, operators, and leaders who keep supply chains running
• Unpack real-world applications, operational insights, and lessons learned from the field
• Explore how efficiency, safety, and sustainability are redefining the way the world moves


From legacy engineering to next-generation innovation, Between The Forks brings you an inside look at the evolution of an industry CLARK helped create — and continues to lead. Whether you manage a fleet, move materials, or simply want to understand the machinery that powers the global economy, this is your inside track to the world that moves the world.

© 2025 Between The Forks Economics
Episodes
  • CLARK TEC: Carrying a Legacy of Innovation Into the Future

    CLARK TEC: Carrying a Legacy of Innovation Into the Future
    Nov 12 2025

    In this episode of Between the Forks, Oscar Silos, Technical Trainer at CLARK, joins the conversation to share how the company’s new CLARK TEC program is transforming technical training for dealers and technicians across the network.

    Built on CLARK’s proud legacy as the first name in forklifts, CLARK TEC represents a new era of hands-on learning, innovation, and partnership. The program is designed to strengthen dealership service teams by giving technicians the tools, knowledge, and confidence to fix it right the first time—reducing downtime, improving customer satisfaction, and ensuring every CLARK forklift performs at its best.

    Oscar offers an inside look at how the training is structured, from tiered in-person courses that break down every system on the truck, to the new CLARK Learning Academy that extends education online. He also discusses the growing demand for skilled technicians, the evolving technology behind modern forklifts, and how CLARK is stepping forward to meet those needs head-on.

    For dealers, technicians, and anyone passionate about continuous improvement, this episode reveals how CLARK TEC is more than just a training program—it’s a commitment to the people who keep the industry moving and a bold step toward the future of service excellence.









    Subscribe to Between the Forks for more episodes.

    For more information about CLARK Material Handling Company, visit:
    www.clarkmhc.com

    Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
    www.linkedin.com/company/clark-material-handling-company
    Show More Show Less
    37 mins
  • 108 Years of Lift: Why CLARK's DNA Still Drives The Industry Today

    108 Years of Lift: Why CLARK's DNA Still Drives The Industry Today
    Oct 20 2025

    In the premiere episode of Between the Forks, the official podcast from CLARK Material Handling Company, listeners are invited into the story of the company that invented the very first forklift in 1917. Guest Brandon Bullard, Vice President of Sales at CLARK, brings both deep expertise and a storyteller’s touch to a rare inside look at one of America’s most historic manufacturing companies.

    Brandon traces CLARK’s DNA through more than a century of innovation and safety—from creating the first forklift to pioneering seatbelts and overhead guards. He explains why true capacity retention matters, how CLARK continues to supply parts for forklifts built decades ago, and why “a forklift is a forklift” is one of the most dangerous myths in the industry. Along the way, he shares vivid stories that highlight the difference between cutting corners and building machines that last.

    The conversation also explores the road ahead: lithium-powered electric forklifts, advanced telematics, pedestrian-awareness technologies, and the role of durability and design in keeping operators safe. Brandon’s insights reveal why CLARK refuses to compromise on quality and why that commitment delivers real value to dealers and buyers alike.

    This first episode is more than a discussion—it’s a rare chance to hear the history and future of an iconic American brand. With Brandon Bullard’s passion and perspective, Between the Forks sets the stage for a podcast worth every minute of your time.



    Subscribe to Between the Forks for more episodes.

    For more information about CLARK Material Handling Company, visit:
    www.clarkmhc.com

    Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
    www.linkedin.com/company/clark-material-handling-company
    Show More Show Less
    1 hr and 4 mins
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