Welcome back to the Better Your Business podcast! In today’s episode, Cheryl Goetz chats with award-winning realtor Sarah Donnelly, who shares how she built a thriving, relationship-focused real estate business from the ground up. From her early days as a young assistant to launching her own luxury brand, Sarah opens up about the behind-the-scenes systems, mindset shifts, and creative marketing that fuel her continued success. She also dives into setting boundaries, building a team, and the power of being service-first, even when you're just getting started.

In this episode, you’ll hear:

• [04:05] Why starting as an assistant gave Sarah the foundation she needed to grow a confident, client-first real estate business.
• [10:55] How thoughtful, branded client gifting, from 9 gifts to 200+ became a core retention and referral strategy at BLVD. Realty Group.
• [15:12] The story behind Sarah’s listing video featuring a 93-year-old golfer, and how including clients in marketing builds emotional connection.
• [19:10] Why niching your brand doesn’t mean excluding people, and how Sarah’s luxury messaging still attracted a wide range of clients.
• [30:58] Sarah’s low-tech but highly effective systems using templates, guides, checklists, and Google Drive to stay organized and consistent.
• [37:09] Why community events are still a pillar in her business, and how she pivoted from large summits to intimate, high-touch client gatherings.
• [58:41] The best “sales strategy” Sarah swears by: Care deeply and be empathetic to other people’s needs. This will leave every client feeling seen and supported.

Sarah Donnelly’s approach is proof that you don’t need to reinvent the wheel, you just need to lead with heart, execute with intention, and stay consistent. Whether it’s remembering a client’s kid’s name at the gym or showing up with a pie on their doorstep, her relationship-first mindset is what makes her unforgettable.

Tune in for practical, heartfelt advice on building a business where luxury, service, and simplicity go hand in hand.

Connect with Sarah:

Instagram: @blvd.realtygroup

Website: www.blvdrealtygroup.ca

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Welcome back to the Better Your Business podcast! In this solo episode, Cher dives into the four foundational C’s that shape her real estate business: clients, colleagues, community, and curiosity. What started as a response to a question about focus turned into a powerful framework that’s helped her build relationships, stand out in a crowded industry, and grow sustainably. Cher shares actionable examples, real conversations, and tangible ways to apply these pillars in your own business, without the burnout.

In this episode, you’ll hear:

• [04:36] Why relationships with colleagues matter just as much as clients—and how they can shape your reputation, negotiation power, and referrals.
• [06:50] Cher’s breakdown of the 4 C’s— how clients, colleagues, community, and curiosity came together organically to define her business model.
• [11:02] How understanding your ideal client’s goals and frustrations, both in life and real estate, helps you create better content and deliver better service.
• [15:17] The power of simply complimenting another agent and how small gestures can lead to trust, smoother deals, and new opportunities.
• [18:21] A client’s candid reason for choosing Cher: “You’re so active in the community, there’s no way you’re out there screwing people over.”
• [26:50] How curiosity created a collaborative partnership with a mortgage agent that now includes events, retreats, and shared business growth.
• [32:20] Real-life client questions Cher asks, like “Why now?” or “How close is daycare?”, and how this curiosity-first approach leads to trust and better guidance.

This episode is a reminder that building a great business doesn’t have to mean doing more, it means doing the right things with intention. By staying client-focused, collaborating generously, embedding in your community, and always leading with curiosity, you’ll build a business that not only grows, but feels good too.

Tune in to explore the 4 C’s and find your own rhythm for real estate success.

Connect with Cher:

E-mail Newsletter: https://athomeco.myflodesk.com/bybpodcast

Instagram: @chergoetz_

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

In this episode of Better Your Business, Cheryl Goetz sits down with Audrey Bailey to explore how redefining success, leaning into rest, and embracing a softer sales approach helped her build a thriving real estate business. Audrey shares the mindset shifts, systems, and community connections that have allowed her to grow with ease—and increase her sales by 45% in 2024. For any realtor craving alignment over hustle, this conversation is a must-listen.

In this episode, you’ll hear:

• [02:37] Audrey defines “soft sales” and explains why letting go of pressure-based tactics created more alignment—and better results.
• [05:01] How intentional, agenda-free coffee chats with local business owners organically turned into new business.
• [09:09] The story behind Audrey’s “village” and how building a network of trusted suppliers elevated both client experience and referral relationships.
• [17:30] Why scaling back on marketing and leaning into rest over the summer led to her highest-earning months of the year.
• [27:45] Audrey shares why she says no to misaligned clients—and how that opens space for ideal partnerships to come through.
• [31:06] Letting go of scripts: how showing up as herself brought more confidence, clarity, and ease to her business.
• [55:40] Behind Audrey’s twice-yearly magazine—part real estate, part mindset, part community—and how it's become a powerful touchpoint for clients.

Whether you're a seasoned realtor or just starting out, Audrey's story is a powerful reminder that success doesn’t have to come from hustle—it can come from alignment, rest, and meaningful connection. Her approach proves that when you lead with generosity and trust, the business follows.

Connect with Audrey:

Instagram: @_explorethevillage

Website: explorethevillage.ca

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca