In this episode of Better Your Business, Cher sits down with seasoned sales coach Kirsten Schmitke for a deep dive into the art of selling authentically. With over 15 years of experience helping entrepreneurs and executives increase revenue and deepen their impact, Kirsten shares practical mindset shifts, frameworks, and tools to help Realtors overcome the “ick” of sales and build trust-based client relationships. Together, they unpack how authenticity, emotional intelligence, and client-focused conversations can transform how Realtors approach selling and presentations.

In this episode you will hear:

• [00:44] Kirsten introduces herself as a sales expert and coach and shares how her tech industry background shaped her approach to authentic selling.
• [02:18] Cher and Kirsten discuss the common discomfort Realtors feel with “selling themselves” and why reframing sales as service can remove the ick.
• [04:15] A mindset exercise to reframe negative associations with sales by identifying old beliefs and creating a new definition rooted in trust and transparency.
• [07:20] The “30 Results” exercise to shift focus from Realtor tasks to the results and emotions clients experience clarity, ease, confidence, and excitement.
• [15:47] How to turn the 30 results list into engaging marketing content, storytelling in listing presentations, and building deeper trust with clients.
• [20:16] Kirsten shares how oversharing features can overwhelm clients and shift focus back to what’s in it for them, clarity and emotional alignment wins.
• [25:20] The “three-question rule” for client meetings: ask before telling, uncover what matters, and let the client write your presentation for you.
• [34:05] Cher and Kirsten explore how leadership in real estate involves confidence, adaptability, and emotional check-ins to meet clients where they are.
• [39:08] The importance of flexibility in your sales process and client communication, and how checking in leads to better experiences and referrals.
• [50:54] Why letting go of “how” and leaning into belief, energy, and aligned action can help you reach your goals faster.

Special Offer: Kirsten offers a free worksheet to help listeners connect with their next-level identity. DM her “Better Your Business” on Instagram to receive it.

Connect with Kirsten:

Instagram: @kirstenschmidtke

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

In this episode of Better Your Business, Cher is joined by Eliz Akcagliyan to unpack the Reals Production Mastery event hosted by Amy Youngren and Real Brokerage. The two share honest and off-the-cuff reflections from a day filled with impactful speakers, strategy-packed panels, and mindset-shifting conversations. From platform leadership to AI tools and practical marketing tips, this recap dives into what resonated most and how Realtors can use these insights to grow a business that works for their life, not against it.

In this episode you will hear:

• [03:24] First impressions of the event and Real CEO Tamir’s vision: building a brokerage for every type of agent, not just top producers.
• [04:49] Tamir’s mindset reminder: "The market doesn't control us; our habits and skills do."
• [13:19] Shifting your value proposition as tech evolves and focusing on connection, trust, and the human element.
• [28:30] Darren’s quadrant method for simplifying lead generation and the STAB content framework (Sell, Teach, About You, Behind The Scenes).
• [34:37] Steph’s standout panel insights: stay a little longer, prioritize people over transactions, and create touch points even outside buying/selling.
• [41:58] Andrea’s advice: tell the truth, set boundaries, and make decisions aligned with how you want to feel.
• [44:51] Avoid shiny object syndrome: choose mentors and systems that reflect the business you actually want.
• [56:07] Steph’s family story: "Take care of the people" is the key to longevity in business.
• [56:46] Real COO Jenna’s quote: “Improvement is better than delayed perfection.” Raise standards and serve exceptionally.
• [59:39] Leo AI resolves 25% of tickets; advisory board to ensure Canada-specific support at Real.
• [1:04:11] Emma Pace’s strategy: run $1/day video ads for visibility, engagement, and lead revival.
• [1:13:08] How to run co-hosted vendor events to gain high-value leads and mutual exposure.
• [1:16:48] Social media panel takeaways: green screen strategy, local business features, and just start posting.
• [1:23:12] Partnering with small businesses for mutually beneficial marketing.
• [1:26:07] Joe’s closing message: reverse engineer your lead gen based on the life and business you want to build.

This recap is packed with reminders that success doesn’t come from hustle alone but from clarity, connection, consistency, and community.

Connect with Eliz:

Instagram: @e.a.realty

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Welcome back to the Better Your Business podcast! In this solo episode, Cher breaks down her go-to marketing formula that helps realtors attract aligned clients without burning out. Cheryl shares a step-by-step approach to content creation, designed to connect authentically, demonstrate expertise, and provide real value to your ideal audience. If you’ve ever struggled with what to post, how to show up online, or how to make your marketing actually work for your business, this episode will give you the structure and clarity to move forward with confidence.

In this episode, you’ll hear:

• [01:00] Cher introduces her "value + proof + connection" marketing formula and how it can align your business with the right clients.
• [01:25] Value: How to provide helpful content that solves real problems your audience is facing, both real estate-related and personal.
• [03:31] Examples of solving client pain points like selling with kids or affording a down payment
• [13:00] Proof: How to show you're a competent and active realtor even without a pile of testimonials.
• [14:19] Tips for showcasing buyer needs, listings, and track records to boost trust and credibility.
• [17:58] Connection: Why personal stories, hobbies, causes, and everyday moments help your audience feel like they truly know you.
• [26:24] An example on how to turn this formula into content ideas, email lead magnets, and marketing systems that actually bring results.

This episode is packed with actionable insights to help you build a business that reflects who you are and naturally attracts your dream clients.

Connect with Cher:

E-mail Newsletter: https://athomeco.myflodesk.com/bybpodcast

Instagram: @chergoetz_

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca