In this episode of Better Your Business, Cher sits down with Shaleni Henriquez, a West GTA realtor with over 12 years of experience and the founder of We Rise Collective. Shaleni shares her journey into real estate as a second career, transitioning from a corporate background while raising young children. Throughout the conversation, she speaks candidly about money mindset, evolving definitions of success, boundaries, and building a business that aligns with who you truly are.

In this episode you will hear:

• [01:10] Shaleni shares how real estate became her second career after working in corporate medical and insurance roles, and what pushed her to finally take the leap.
• [13:05] A candid conversation about money mindset, scarcity, learning financial management in real estate, and using systems like Profit First to create stability.
• [16:35] The importance of boundaries, learning that not everything is urgent, and how slowing down can actually support long-term growth.
• [26:35] Practical and approachable tips for getting started with video and social media, including overcoming self-doubt and embracing imperfect action.
• [31:47] Shaleni shares why she created We Rise Collective after attending the Forward Event, describing the loneliness of real estate and her desire to create a supportive, in-person community.
• [33:40 ] She explains how her first We Rise event came together simply, without overthinking and why starting small removed pressure and fear around hosting events.
• [44:35] Shaleni emphasizes authenticity for women in real estate, challenging the idea that success must follow a specific hustle model or “shoulds.”
• [49:48] A powerful reflection on aligning income goals with how you want to feel, and why achieving financial success through methods you hate isn’t sustainable.
• [1:01:15] Her answer to the “one thing” agents should focus on: staying in touch with past clients and avoiding a transactional approach to real estate.
• [1:01:43] She explains her “surprise and delight” system for clients, including using onboarding forms to personalize thoughtful follow-ups and gifts.

This episode is a reminder that success doesn’t have to look one way and that building a business you love starts with knowing yourself and staying connected to the people you serve.

Connect with Shaleni

Instagram: @soldbyshaleni

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting

Instagram: @thriveaccounting

Website: https://thriveaccounting.co

EFV Legal

Instagram: @elenafavaroviana

Website: efvlegal.ca

In this solo episode of Better Your Business, Cheryl Goetz shares how she created her perfect calendar to go from feeling scattered and anxious to focused, present, and aligned. Designed for realtors juggling both business and personal demands, Cher walks listeners through a step-by-step process to build a calendar that supports intentional growth—both personally and professionally. With a focus on mindset, boundaries, and practical strategies, this episode offers a real-world framework for creating a business that fuels your life, not drains it.

In this episode you will hear:

• [00:50] Cher’s transformation from a reactionary, anxious schedule to one that brings calm, focus, and joy.
• [01:49] Why your mindset around time boundaries needs to shift before your calendar can truly work.
• [03:59] The “perfect month” planning exercise: organizing personal responsibilities, celebration prep, and time for future-you.
• [07:46] How to identify small steps that move you toward big personal goals like financial health or wellness.
• [08:49] Structuring your calendar for present business: showing up for active clients with built-in flexibility.
• [10:57] Future business planning: Cher’s Venn diagram approach to choosing marketing activities that feel good and attract aligned clients.
• [13:25] Systems-focused business development: identifying and improving backend processes (CRM, finances, client experience).
• [17:16] Weekly “Review + Preview” practice: how to reflect, follow up, and proactively plan for a smoother week.
• [25:30] Why narrowing your focus each month matters and how to adjust your calendar to better fit your energy, capacity, and priorities.

Connect with Cher:

Instagram: @chergoetz_

Join the Better Your Business Membership / Get Resourced Mentioned: https://betteryourbusiness.thinkific.com/collections

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting

Instagram: @thriveaccounting

Website: https://thriveaccounting.co

EFV Legal

Instagram: @elenafavaroviana

Website: efvlegal.ca

In this episode of Better Your Business, Cher sits down with Tory Akene — one of the world’s first AI-certified real estate agents and a business coach with Kathleen Black International. Tory shares her unconventional journey into real estate, her passion for helping agents unlock the power of AI, and how she balances entrepreneurship with motherhood. With her signature blend of authenticity and strategic insight, Tory offers a wealth of practical advice for agents looking to grow their business with systems, intention, and creativity.

In this episode you will hear:

• [01:45] Tory shares her journey from insurance claims to becoming a licensed agent during the pandemic.
• [03:40] How AI, when customized, can dramatically improve a realtor’s efficiency and output.
• [06:02] The importance of storing business information in ChatGPT to enhance performance and automation.
• [13:04] Real-world examples of using AI for custom clauses, listing relaunch strategies, and turning research into client communication.
• [16:38] The value of customizing ChatGPT to practice scripts, roleplay, and even adjust tone for different audiences.
• [20:20] How to improve ChatGPT outputs with one simple prompt: “How can you make this better?”
• [23:20] Why networking with other agents has been a powerful business growth strategy for Tory.
• [27:51] Tory opens up about the hardest season in her business which is balancing entrepreneurship with personal life changes.
• [30:47] The number one struggle she sees agents facing right now and the importance of narrowing down three core lead generation pillars.
• [34:34] Why agents shouldn’t expect business from friends and family unless they’ve intentionally nurtured those relationships.
• [38:30] Tory and Cher discuss intentional parenting while growing a business and the power of creating consistent connection routines.
• [43:40] Tory shares a current challenge finding an AI calling platform that sounds human and supports her lead outreach.
• [44:48] Her advice to women in real estate: hire a virtual assistant to help lighten the mental and operational load.
• [47:15] Shoutouts to women who’ve inspired her Stacey Prieur and Kathleen Black

Connect with Tory:

Instagram: @myrealtortory

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting

Instagram: @thriveaccounting

Website: https://thriveaccounting.co

EFV Legal

Instagram: @elenafavaroviana

Website: efvlegal.ca