Bennett Maxwell - From Cold Knocks to Cookie Dough: How a Franchise Giant is Born
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Bennett Maxwell - From Cold Knocks to Cookie Dough: How a Franchise Giant is Born
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Bennett Maxwell's entrepreneurial journey reads like a playbook for hustle and strategic growth. From selling candy bars door-to-door as a child in Utah to building a cookie franchise empire, his path showcases how combining sales expertise with smart systems can create extraordinary results.
The real magic happened when Maxwell purchased Dirty Dough, which was then a single cookie store location. He recognized the challenges in the gourmet cookie space and developed a hybrid model that solved a critical industry problem.
Maxwell's insights on scaling are particularly valuable for anyone growing a business. He candidly shares how assembling a board of advisors transformed his company, offering equity to high-caliber entrepreneurs who provided guidance through rapid expansion.
Connect with Bennett at www.bennettmaxwell.com to learn more about his current ventures with Craveworthy Brands and and Franchise KI.