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Bella In Your Business: Pet Sitting and Dog Walking Podcast

Bella In Your Business: Pet Sitting and Dog Walking Podcast

By: Bella Vasta
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 Learn about pet sitting and dog walking business practicesCopyright © 2024 Pet Sitting Business Coaching Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 458: A Look Back at AI in the Pet Industry in 2025

    Episode 458: A Look Back at AI in the Pet Industry in 2025
    Dec 10 2025
    What did AI actually do for the pet industry in 2025 and what’s the real risk if you don’t adapt going into 2026? This episode is a passionate, real-talk reflection on how AI revolutionized the pet industry in 2025 and why pet business owners can't afford to ignore it in 2026. I share real examples from inside the mastermind, my personal experiences, and exactly how AI helped us become faster, smarter, and more aligned across every area of our businesses and lives. From hiring to headshots, route planning to recruiting, I break down how AI isn’t just a tool, it’s a way of thinking. If you’re still treating it like a copy machine, you’re already behind. In This Episode, You’ll Discover: The mindset shift from “Is AI safe?” to “How do I use AI authentically?” Why AI is not just about automating tasks, it’s about creating freedom How I used AI to write training, create SOPs, and plan goals for my mastermind members The difference between using AI as a thought partner vs. outsourcing your brain Why even your pet sitters and dog walkers need to know AI basics What “wrapped” reports and Elf on the Shelf have to do with your next level of growth My warnings (and tough love) for those still stuck in 2023 thinking Timestamps: 00:00 — Why ignoring AI in 2026 will cost you everything02:21 — Using AI to analyze dating data (and why it matters for your business)05:00 — 30+ ways we used AI in the mastermind this year07:12 — Rewiring your brain with AI-powered goal setting13:00 — Thought partner vs. outsourced brain: which one are you?23:30 — Why even your dog walkers need to understand AI28:15 — The AI tech stack I swear by (and how to access it all for $20) Notable Quotes: “If you refuse to use AI in 2026, you’re going to look like the sitter still using pen and paper.” “Most of you aren't using AI wrong—you're just not using it deep enough.” “Stop acting like ChatGPT is the entire universe. That’s like insisting skinny jeans are still in when the world’s moved to wide leg.” “The winners in 2026 are the ones who use AI as a co-strategist—not just a copy machine.” Resources & Links: Try Magai AI Hub: Get access to ALL the major AI models in one place (and 30% off your first 3 months) Book a 20-minute strategy call with me. Need website copy help? Get in before the rates go up. Follow me on Facebook for real-time AI examples Transcript: Welcome to another episode of Bella in Your Business. My name is Bella Vasta, and this may be one of the last episodes of 2025. As such, we’re going to talk a lot today about just how far we’ve come and what is actually possible. I hope that this episode excites you, delights you, and lets your brain start thinking about all the things that are possible this year because of AI. I’m not exaggerating. There has never been a better time to own a business than right now. The things that we have access to and the things that we are able to do without having to go out and try to hire somebody are impeccable. If you ignore AI in 2026, and this is my warning as we look forward, you’re going to look like the sitter who’s using pen and paper, not online scheduling. At the start of this year, back in January 2025, I was trying to convince people that AI was not a fad and that it was actually here to stay. By the end of the year, now, most of you are no longer asking if it’s safe to use. You’re asking how to use it and still be authentic. That’s what I’ve been here for every step of the way, pacing alongside you. At the same time, I have a lot happening behind the scenes where we are far ahead. I want to keep being your filter. I want to show you exactly what you need to know for your specific pet business so you don’t get overwhelmed or distracted by shiny objects. AI is a spectrum. You can show up at a mediocre surface level, or you can go deep. The breadth of what you can do with it is enormous.
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    33 mins
  • Episode 457: The Problems with Pet Business Marketing

    Episode 457: The Problems with Pet Business Marketing
    Nov 19 2025
    What if I told you the best clients are already looking for you, but your message is accidentally pushing them away? In this episode, I dive deep into the psychology of pet owners, showing you how to build a 'Customer Avatar' so accurate, they feel like you're reading their mind. Discover the simple, emotional language, and your 'transformational messaging' that instantly turns curious leads into lifetime clients. Plus, the AI tool that makes this all effortless In This Episode, You’ll Discover: Your marketing may be costing you clients. Focus on customer pain points, not just credentials. Create detailed customer avatars for effective targeting. Transformational messaging is key to connecting with clients. Emotional connection drives trust and loyalty. Your homepage should address client worries first. Use AI to streamline your marketing efforts. Generic marketing fails to resonate with potential clients. Understand your ideal client's fears and desires. Marketing should reflect the transformation clients seek. Timestamps: 00:00 The Cost of Ineffective Marketing02:39 Understanding Customer Pain Points05:45 Creating Effective Customer Avatars08:31 The Importance of Deep Understanding11:44 Transformational Messaging in Marketing14:27 The Power of Emotional Connection17:05 Crafting Compelling Content20:01 Navigating Change in Marketing Strategies22:44 The Role of AI in Marketing25:37 Final Thoughts on Effective Marketing Notable Quotes: "If you talk to everyone, you talk to no one.""Your marketing will basically write itself.""Stop talking about yourself." Resources & Links: Join the Mastermind – Get instant access to Bella’s custom avatar-building bot and start speaking your client’s language Marketing With Bella – Done-for-you marketing that actually converts If this episode lit a fire in you, reach out to bella@jumpconsulting.net Follow on Instagram – Watch how real pet businesses are implementing this in real time Watch all our Podcasts on YouTube Previous podcast episode: ? Transcript: Welcome everybody to another episode of Bella In Your Business. My name is Bella Vasta, and today I'm here to talk about something that is costing you clients every single day, potentially. I see this online and I finally had to do a podcast on it, and you probably don't even realize you're doing it. I'm talking about your marketing—specifically your website, your social media, your emails, all your intake forms, everything. Let me take a guess at what they probably sound like. Does this sound like you? “We have been in business for 10 years, we're insured and bonded, we love animals, we go above and beyond, we give you peace of mind, we're experienced and professional.” Yawn. Blah blah blah. Everyone can say that. It’s not unique and it's not something that's going to make people stop their scroll and get their eyeballs on your content. And if you're spending time or money creating and publishing this content, then you want it to get traction. The truth is they only care about their problems. They don't care how great you are until you get their attention. It's their fears and sleepless nights worrying about how their pet is at home while they're away. And if your marketing isn't speaking directly to those pain points, then you're invisible. And I don’t want you to be invisible. You work too hard and you're too amazing to be invisible. You're just another pet sitter in a sea of pet sitters. That’s why they don’t understand the difference between you and Rover. You end up competing on price because you haven't given them any real reason to choose you. You haven’t made them feel anything. You should be making people feel something online. In this episode, I'm going to show you how to transform your marketing by creating deeper customer avatars and speaking directly to the people you want to serve more. We're going to narrow that down. I know this sounds crazy, and yes,
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    32 mins
  • Episode 456: Maximizing Holiday For Pet Business Marketing

    Episode 456: Maximizing Holiday For Pet Business Marketing
    Nov 5 2025
    Want the secret to leverage the holidays so everyone knows about you? In this episode, I’m breaking down how holiday pet events can be one of the most powerful and fun ways to boost your visibility, build relationships, and become the pet business people think of first. With these strategies, you'll master pet business marketing like a pro. We’ll talk about why exposure is more valuable than quick sales, how to turn local events into long-term growth, and how to create content from these moments that keeps working for you well into the new year. I want this episode to fire you up, not stress you out, because this strategy is something you can absolutely do, no matter your budget or bandwidth. In This Episode, You’ll Discover: AI is being underutilized by many business owners. Mindset is crucial for success in hosting events. Success is not just about gaining clients from events. Building relationships is key to business growth. Holiday events are a unique opportunity for exposure. Community engagement can lead to long-term referrals. Content creation at events is essential for visibility. Networking with other businesses can yield significant benefits. The ROI of community events can be substantial. Consistency in community presence builds brand trust. Timestamps: 00:00 Introduction and AI Awareness 02:51 Holiday Pet Events: Building Community and Trust 06:02 Mindset for Success in Events 08:53 The Power of Exposure Marketing 12:05 Strategies for Attending and Hosting Events 15:01 Creating Engaging Content at Events 17:55 Long-Term Benefits of Community Engagement Notable Quotes: "You need to be in my community." "You don't need a huge budget." "It's about relationship building." "Holiday events are shareable." Watch all our Podcasts on YouTube ? Resources & Links: Join the Mastermind for ongoing AI tools, strategies & coaching: jumpconsulting.net/mastermind Need help finding events? Check your local Facebook Events, Nextdoor, or city community calendars Amazon Santa Suits & Backdrops: Just search “Santa costume” or “Christmas photo backdrop” Hosting in a local business? Ask your local pet boutique, groomer, or brewery with a dog-friendly patio! Transcript: And we're back with another episode of Bella in Your Business. My name is Bella Vasta and we've been doing this like on and off week. How do you guys like it? Our statistics show us that you really like it because actually on the off week, when we're promoting a certain kind of topic like AI and giving you three episodes to binge on, y'all are binging. So I hope that this is working out. I would always love your feedback because I do this for you. I don’t do this for me. So go ahead and just shoot me an email, bella@jumpconsulting.net. Well, let's go. It is November. We're in the final couple of months of this year of 2025, and it is amazing. At the beginning of this year, I was trying to get people to actually pay attention to AI, and now I would say that a lot of people are using ChatGPT, but they’re using it as if it's a cell phone that they’re only using for calls. They’re not actually using it for all the things that a cell phone can do. And that's my analogy. I know this because I talk to people all day long. They’re like, “You know so much,” and I'm like, “I don't even understand that,” because I just kind of feel like everyone knows what I know. So right after I'm done with this episode, I'm actually jumping into the mastermind where I'm going to do the AI Lab. Every single month we have a call on Zoom where I teach new AI stuff, answer questions, or we play. It's actually really organic and fun, and we’ve been going over the time limit sometimes because it is so much fun. So I just want to encourage you, if you're using AI, are you using it to the fullest of your capabilities? Right now is the cheapest it's ever going to be. It is going to start increasing. In fact,
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    20 mins
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