In today's episode, Kendall and Jess tackle one of the heaviest questions they've received: how do you show up on social media when the world feels like it's on fire?

With wildfires, natural disasters, tragic events, and constant crisis news flooding everyone's feeds, they're diving into the real struggle of how to navigate being a business owner when everything around you feels overwhelming.

From Jessica's personal experience going completely dark after a local tragedy involving first responders to the challenge of knowing when to pause, when to post, and when to stay silent, they share honest perspectives on managing business content during hard times.

They talk about:

1. Why sometimes the best thing you can do is add nothing to the noise
2. The difference between performative posting and genuine response
3. How to handle pre-scheduled content when emergencies happen
4. Why "prayers and posts" don't actually help those affected
5. The challenge of balancing business needs with sensitivity during tragedies
6. When to go completely offline for your mental health
7. How your local vs. distant connection to events should affect your response
8. Why it's not your story to tell (and when to step back)
9. The reality that you can't please everyone no matter what you do
10. Practical tips for navigating content during crisis without being tone-deaf

Whether you've struggled with knowing what to say during national tragedies, felt guilty for posting regular content during hard times, or wondered if you should acknowledge every crisis, this episode gives you permission to trust your gut and do what feels right for your business and community.

Reminder: You don't have to show up for everything. Sometimes the most respectful thing you can do is give people space to grieve without adding your voice to the mix.

Connect with Kendall:

1. Follow on Instagram @marketingforfarmers and @centralparkfarms
2. Check out her website

Connect with Jessica:

1. Follow on Instagram @moosevalleyranch
2. Check out her website

*IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Resources & Links: