Ever been to a festival or event and been completely wowed by a brand experience? That seamless, effortlessly enjoyable interaction? It's much harder to pull off than it looks, requiring a thrilling blend of cutting-edge technology, precise fabrication, and flawless execution—all while keeping on budget and hitting an un-movable deadline. Because in live events, when it's showtime, it's showtime.

From running technical production for massive event and festival activations to co-founding Super Great Fantastic with his wife, Isabella Rodriguez, Juan Alsina has developed a superpower for staying laser-focused under insane pressure and delivering mind-blowing experiences. In this episode, we dive into Juan’s definitive "it" moments, including the epic worlds he brought to life for Reddit Cannes Lions, Reddit SKO Miami, and Google Play @ ACL Festival.

CONTACT Drew: Drew@thewerdcompany.com

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EPISODE LINKS:

Super Great Fantastic

Drew Dunavan

The Werd Company

Waterloo Records

SOCIAL LINKS:

@juantxcho

@supergreatfantastic_

@dunwerd

@thewerdco

@waterloorecords

SONG LINK:

Eli Waters (Intro Music)

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When you’re in the crowd getting your face melted by a massive stage production, it’s easy to get lost in the spectacle. But have you ever wondered how those towering walls of tech and pyro appear and disappear in a matter of hours?

While advancements in materials and technology have changed the game, it still takes a master conductor to coordinate the evolving symphony of logistics required to build these shows for bands to take the stage. Ryan Tarby is one of those conductors.

From running production for major festivals and international tours to managing operations & logistics for Boss Radio and stage managing at the iconic Mohawk in Austin, Ryan has spent his career making sure the chaos starts on time and is out on time. In today’s episode, we dive into one of Ryan’s definitive "it" moments: stage managing for Gojira on the massive Mega-Monster Tour.

CONTACT Drew: Drew@thewerdcompany.com

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SOCIAL LINKS:

@gojiraofficial

@bossradioatx

@dunwerd

@thewerdco

@waterloorecords

SONG LINK:

Eli Waters (Intro Music)

Follow "Behind the Scrim" on Amazon Music, Apple Podcasts, Spotify, and YouTube today.

When you walk into a legendary venue and the sound hits you just right, you aren't just hearing music—you’re hearing years of meticulous engineering and local history.

It takes a specific kind of veteran to bridge the gap between world tours and community pillars, and Jamie Wellwarth is a master of that craft. Currently at Nomad Sound, Jamie’s career has taken him from Binghamton, NY, to stages across the globe.

In today’s episode, we dive into one of Jamie’s standout "it" moments: managing the high-stakes production of the Arlyn Studios 40th Anniversary Party, an all-day marathon featuring a gauntlet of local legends and national acts.

CONTACT Drew: Drew@thewerdcompany.com

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AMA - Submit questions, request an interview, whatever.

SOCIAL LINKS:

@arlynstudios

@dunwerd

@sound_of_wellwarth

@nomadsoundinc

@simsfoundation

@thewerdco

@waterloorecord s

SONG LINK:

Eli Waters (Intro Music)

Follow "Behind the Scrim" on Amazon Music, Apple Podcasts, Spotify, and YouTube today.