Behind the Scenes of a $2 Billion Global Brand: The Digital Strategies that Fueled Its Growth
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Behind the Scenes of a $2 Billion Global Brand: The Digital Strategies that Fueled Its Growth
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Have you ever wondered what it takes to scale a brand to over $2 billion in revenue?
In this episode of The Digital Revolution Podcast, Eli is joined by Lyndi Smith, a seasoned marketer and the founder of Seeds of Time, about her journey in scaling the global brand Young Living Essential Oils to over $2 billion in revenue. The conversation delves into the importance of understanding customers, the significance of digital strategies, and insights from both her Young Living experience and her new venture, Seeds of Time.
00:00 Intro
00:43 Meet the Expert
03:11 Early Career and Transition to Marketing
10:07 Importance of Understanding the Customer
13:46 The Shift to Digital Marketing
15:41 Understanding the Competition
16:29 Exciting New Ventures: Seeds of Time
17:13 Challenges and Strategies for Startups
18:03 The Importance of Content and Templates
24:27 Effective Email Marketing
27:30 Tools and Platforms for Business Growth
31:48 Lessons from Young Living's Growth
36:50 Going Global: Challenges and Strategies
41:03 The Future of Digital Marketing
44:37 Conclusion and Final Thoughts
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