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Behind the Pursuit: From Bourbon to Brand

Behind the Pursuit: From Bourbon to Brand

By: C+C Pursuit Spirits
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 Take part in a journey to build a bourbon brand. Brian Beyke sits down with the founders of the top whiskey podcast, Kenny and Ryan of Bourbon Pursuit, to figure out what it takes to bring their whiskey label to life. Experience the highs, lows, and everything in between from investments, filling barrels, and shipping bottles. Special episodes will feature in-depth tasting notes for single barrel releases. It's your chance to have the first ever inside look into the bourbon business and learn about the whiskey industry with Pursuit Spirits.© Copyright 2022 Pursuit Spirits LLC. Art Cooking Food & Wine
Episodes
  • 097 - Pursuit University Pt. 2

    097 - Pursuit University Pt. 2
    Sep 24 2025
    We are continuing in our Pursuit University discussion we began in Episode 094. Herb Heneman, now an instructor at the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, teaches students about marketing and building a spirits brand from the ground up. Both Ryan and Kenny share a connection with Herb, and not long ago he invited Kenny to guest lecture for his class. The session covered a series of insightful questions about the industry, but unfortunately, it wasn’t recorded. In this two-part episode, we revisit those questions and the conversations they sparked from the inception of Bourbon Pursuit, through it’s now 10-year career, and how they’ve built a Spirits brand out of it. We hit on: What advice would you have for someone starting a bourbon brand who is seeking to garner ‘earned’ media attention and PR? Does a new spirits brand need to be on every platform of social media or would they be better off focusing on one or two? You all are such an active part of the bourbon and spirits community. Talk about the importance and benefits of building such a strong network to a new brand. How did you decide to leverage the Pursuit platform to launch the brand? What the heck were you thinking? What were the biggest challenges in launching United? Did it save you a ton of money being both a media property AND an actual brand? How do you use this combination to sell? How critical are events like Pursuit Palooza, KBF, or Bourbon & Beyond to build a new brand? What is your take on awards and medals and how has it changed over the years? How focused should a new brand be on chasing these and how should they use them to drive sales? and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up today⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Come and see us at 722 W. Main Street! Be sure to visit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.
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    52 mins
  • 096 - Kentucky Bourbon Festival Recap 2025

    096 - Kentucky Bourbon Festival Recap 2025
    Sep 10 2025
    Another year, another festival recap! In this episode of Behind the Pursuit, we share our takeaways from the 2025 Kentucky Bourbon Festival. We dive into how our booth placement shaped the weekend, the activations we brought to the event (and a few others that caught our eye), and the trends we noticed across the festival floor. We also talk about the reception to our expanding lineup, from Cognac Rye to the Mellwood Collection, plus where we see room to keep pushing limited expressions to meet growing demand. All that and more in this year’s festival wrap-up! We hit on: 00:00 Welcome and Festival Recap 03:24 Kentucky Bourbon Festival Highlights 10:21 Sales and Community Engagement 17:31 Brand Observations and Future Trends 24:07 Exploring Craft Bourbon and Flagship Expressions 27:54 Consumer Experience and VIP Access at Bourbon Fest 30:45 Festival Layout and Vendor Interaction 34:20 New Releases and Trends in Bourbon 39:02 Accessibility and Consumer Preferences in Bourbon and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up today⁠⁠⁠⁠⁠⁠⁠⁠⁠. Come and see us at 722 W. Main Street! Be sure to visit⁠⁠⁠⁠⁠⁠⁠⁠⁠ pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠⁠.
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    43 mins
  • 095 - The Official Home of Bourbon

    095 - The Official Home of Bourbon
    Aug 27 2025
    “It’s been a whirlwind.” After three years of talking about it, we’re finally settling into our new home at 722 W. Main Street in downtown Louisville, Kentucky. Today, we’re taking you back to that first walk-through in August of 2022, and reflecting on the journey that’s brought us here. From unforgettable experiences to limited releases, and yes, even our own little basement bar for when our wives kick us to the couch, there’s a lot to share at The Official Home of Bourbon. We hit on: 00:00 A Welcome to the New Pursuit Spirits Studio 02:41 The Journey of Opening 722 & Trial & Error Bar 05:31 Creating a Unique Bourbon Experience 08:44 The Vision Behind the Space 11:31 Navigating the Cocktail Bar Concept 14:35 Engaging with Tourists and Locals 17:32 Product Development and Future Releases 20:34 The Importance of Unique Offerings 23:43 Future Directions and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. ⁠⁠⁠⁠⁠⁠⁠⁠Sign up today⁠⁠⁠⁠⁠⁠⁠⁠. Come and see us at 722 W. Main Street! Be sure to visit⁠⁠⁠⁠⁠⁠⁠⁠ pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠⁠⁠⁠⁠⁠⁠podcast@pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠.
    Show More Show Less
    36 mins
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