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Behind the Craft

Behind the Craft

By: Peter Yang
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Expert interviews and guides to help you level up as a product leader and creator fast.Peter Yang
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Episodes
  • Figma's AI Prototyping Tool is Here and...It's a MUST TRY | David Kossnick
    May 11 2025

    David is the Head of AI Product at Figma and gave me an exclusive demo of Figma Make, Figma’s new AI prototyping tool. We had a great chat about how Make stands out from other tools and how it works under the hood, including a deep dive on evals.

    This episode is brought to you by Merge — Merge gives SaaS companies like Ramp and Drata a single API to launch over 200 product integrations fast. Book a meeting via https://www.merge.dev/peteryang and get a $50 Amazon gift card when you attend.

    Timestamps:

    (00:00) Building the best design-to-prototype tool in the market

    (03:17) Demo: From static image to interactive solar system

    (06:05) 3 ways that Make stands out from other prototyping tools

    (12:01) How Make actually works behind the scenes

    (15:21) 4 types of evals to improve Make's AI prototypes

    (17:40) How the "Great Bakeoff" transformed the product

    (23:29) The biggest product challenges in building Make

    (27:23) Why prototypes are now the gold standard for design

    (35:07) How Figma learned from its past AI mistakes

    (40:36) Demo: Drawing apps, games, and more with Make

    Where to find David:

    LinkedIn: https://www.linkedin.com/in/davidkossnick/

    Website: https://www.figma.com/make/

    Get the takeaways: https://creatoreconomy.so/p/figmas-make-ai-prototyping-tool-is-here

    📌 Subscribe to this channel – more interviews coming soon!

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    43 mins
  • The Best AI Coding Tools to Use in 2025 | Colin Matthews
    May 4 2025

    Colin Matthews has taught 1000+ students on how to prototype apps with AI. In this interview, we demoed the best AI coding tools for each use case - from prototyping to production apps.

    This episode is brought to you by Vanta — Join 9K+ companies like Atlassian who use Vanta to manage risk and prove security in real-time. Get $1000 off at https://vanta.com/peter

    Timestamps:

    (01:02) The current state of AI coding tools and what to expect (06:43) Text-to-prototype showdown: Bolt vs. V0 vs. Lovable vs. Replit(09:09) The surprising winner for Figma-to-prototype conversion (17:30) Building JavaScript games with a single prompt (24:28) Full-stack app development: Cursor vs. Windsurf (32:57) Our recommendations for each AI coding use case (35:34) Why enterprise players could dominate the AI prototype market (39:29) Can non-engineers really build production apps with AI?Where to find Colin:LinkedIn: https://www.linkedin.com/in/colinmatthews-pm/Course: https://maven.com/tech-for-product/tech-fundamentals

    Get the takeaways: https://creatoreconomy.so/p/an-opinionated-guide-on-which-ai-coding-tool-2025

    📌 Subscribe to this channel – more interviews coming soon!

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    44 mins
  • 5 Harsh Truths About Wealth You Don't Want to Realize Too Late | Sahil Bloom
    Apr 27 2025

    Sahil is the founder, investor, and New York Times bestselling author of The Five Types of Wealth. In our chat, he shares some profound life lessons that will be a wake-up call for any high achiever in tech and exactly how he grew to 1M+ followers.Timestamps:(00:00) The one thing high-achievers are missing

    (02:58) The five types of wealth that create a truly rich life

    (08:31) The conversation that completely changed Sahil's POV

    (13:38) What would make him instantly reject a $100M job offer

    (17:33) Hidden insecurities of the world's most successful people

    (19:04) The devastating truth about how little time you have with your kids

    (26:54) This 85-year Harvard study reveals the key to living longer

    (34:10) Sahil's creator journey and the drivers of his million-follower growth

    (41:05) The framework for deciding what to delegate vs. do yourselfWhere to find Sahil:YouTube: @Sahil_Bloom Book: https://www.the5typesofwealth.com/ Get the takeaways: https://creatoreconomy.so/p/5-harsh-truths-about-wealth-you-dont-want-to-realize-too-late 📌 Subscribe to this channel – more interviews coming soon!

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    45 mins

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