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Behind the Craft

Behind the Craft

By: Peter Yang
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Expert interviews and guides to help you level up as a product leader and creator fast.Peter Yang
Episodes
  • Full Tutorial: Build Your Personal Operating System with Claude Code | Teresa Torres
    Dec 21 2025

    Teresa is a well-known product coach and author who runs her entire life and business using two Claude Code terminals and a note taking app. It was genuinely mind blowing to watch her use Claude Code to manage her to do list, delegate her research, and write content.


    Teresa and I talked about:

    (00:00) Why Teresa uses Claude Code to run her life

    (03:00) Live demo: The "today" command that builds Teresa's daily to do list

    (07:00) Working with Claude Code to brainstorm tasks and ideas

    (14:00) Live demo: Writing a blog post together using plan mode

    (21:00) How Claude does SEO keyword research for blog posts

    (26:00) Why Teresa still writes every word herself (but 10x faster)

    (30:00) Pro tips to manage context so Claude doesn't "get dumber"

    (36:00) The 3-layer context system: global, project, and reference files

    (44:00) 3 tips to get started with Claude Code without feeling overwhelmed


    Thanks to our sponsors:


    Optimizely: The agent orchestration platform for marketing https://www.optimizely.com/ai/


    Get the takeaways: https://creatoreconomy.so/p/build-your-personal-os-with-claude-code-teresa-torres


    Where to find Teresa:

    LInkedIn: https://www.linkedin.com/in/teresatorres/

    Website: https://www.producttalk.org/


    📌 Subscribe to this channel – more interviews coming soon!

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    50 mins
  • A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder
    Dec 14 2025

    Yana is Head of AI at Amplitude and a good friend. We had some real talk about how to stay scrappy inside a big company, including how to avoid decision by committee and endless internal debates. Yana also demoed her favorite AI workflows to triage her emails and aggregate customer feedback. I think you’ll love our banter 😅


    Yana and I talked about:


    (00:00) "By the time you've debated 2 ideas, I've already shipped 10"

    (03:21) Think "how would I run this company?" not "what's my job?"

    (05:22) Why we banned decisions by committee

    (08:25) Cross-functional now means doing the work, not coordinating it

    (11:22) Why frustrated users can become your biggest advocates

    (15:19) Live demo: Using ChatGPT Atlas to triage emails and defuse emotional ones

    (24:38) AI is still terrible at prompting (and what you can do about it)

    (28:48) Live demo: Combining qualitative feedback with quantitative data

    (37:38) Why AI analytics is lagging (and what needs to change)


    Get the takeaways: https://creatoreconomy.so/p/a-founders-playbook-for-shipping-10x-faster-with-ai-yana-welinder


    Where to find Yana:

    X: https://x.com/yanatweets

    Website: https://amplitude.com/ai-feedback?utm_campaign=fy25q4-ai-feedback-launch&utm_source=newsletter&utm_medium=organic-social&utm_content=creator-economy


    📌 Subscribe to this channel – more interviews coming soon!

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    42 mins
  • An Inside Look at What Alexa Can Now Do with AI (December 2025) | Daniel Rausch
    Dec 7 2025

    As VP of Alexa, Daniel builds product for 600M Alexa devices. He had a great answer to my tough question: “Why has it taken so long to add AI to Alexa?” and then gave a live demo of what an AI-powered Alexa looks like. We also had a great chat about how to apply Amazon’s working backwards process to build useful AI products.


    Daniel and I talked about:


    (00:00) The real reason Amazon delayed adding AI to Alexa

    (03:21) Live demo: Alexa uses AI to book Warriors tickets under $100

    (09:21) Which AI model(s) power Alexa behind the scenes?

    (11:50) How to build AI products using Amazon's PR/FAQ process

    (18:30) Speed vs quality: When to ship fast vs when to wait

    (23:00) Why Amazon pairs "invent" and "simplify" together

    (26:00) The future of AI voice assistants beyond your home


    Thanks to our sponsors:

    Amplitude: See all your feedback in one place https://amplitude.com/ai-feedback?utm_campaign=fy25q4-ai-feedback-launch&utm_source=newsletter&utm_medium=organic-social&utm_content=creator-economy

    Linear: The best platform for AI agents https://linear.app/partners/behind-the-craft


    Get the takeaways: https://creatoreconomy.so/p/an-inside-look-at-what-alexa-can-do-with-ai


    Where to find Daniel:

    X: https://www.linkedin.com/in/danielrausch/

    Website: http://alexa.amazon.com/📌 Subscribe to this channel – more interviews coming soon!

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    30 mins
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