Behind the Craft cover art

Behind the Craft

By: Peter Yang
  • Summary

  • Expert interviews and guides to help you level up as a product leader and creator fast.
    Peter Yang
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Episodes
  • The best product designer I ever worked with | Alex Cornell (Meta AI)
    May 3 2024

    My guest today is Alex Cornell, Director of Design at Meta AI.


    Alex is one of the best product designers I’ve ever worked with. He helped design Facebook, Substack, Linear, and an app for family and friends called Cocoon.


    We talked about:

    - Lessons from designing at Meta, Substack, and Linear

    - How interface design will change with generative AI

    - How anyone can start learning design right now


    This interview is a must-watch if you’re interested in design at all. If you enjoy our conversation, please like and subscribe to support the podcast.


    Timestamps:

    (00:00) How to build good design taste

    (01:44) The #1 mistake that designers make

    (04:09) How to start designing a new product

    (15:02) Lessons from designing Substack and Linear’s mobile apps

    (23:35) Ideal design environment - big companies or startups?

    (26:17) Balancing North Star vs. what’s shipping next

    (32:42) How Alex uses AI in his personal life

    (39:17) 3 ways for anyone to learn how to design


    Where to find Alex:

    https://twitter.com/alexcornell

    https://www.alexcornell.com/


    Get the takeaways:

    https://creatoreconomy.so/p/alex-cornell-best-designer-that-i-worked-with


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    48 mins
  • Inside how Figma builds AI products | Yuhki Yamashita (CPO Figma)
    Apr 26 2024

    My guest today is Yuhki Yamashita, Chief Product Officer of Figma.

    Yuhki and I talked about how Figma:

    - Created a culture where employees love their craft

    - Builds AI products to solve real user problems

    - Plans to make design accessible to everyone

    Yuhki is a great storyteller and shares an inside look at how Figma’s amazing product culture works. If you enjoy our conversation, please like and subscribe to support the podcast.

    Get the takeaways: https://creatoreconomy.so/p/yuhki-inside-how-figma-built-figjam-ai


    Timestamps :

    (00:00) How PMs should collaborate with designers

    (04:00) How to hire people who care about craft

    (05:20) Balancing craft with moving metrics and optics

    (07:43) Tips to get better at storytelling

    (10:52) How Figjam evolved from Figma

    (12:45) Why fun is a pillar for Figma products

    (16:59) Evaluating AI use cases for Figjam

    (19:01) Quality is everything with AI products

    (24:31) How to balance power user and new user needs

    (29:24) Best way for PMs to learn design

    (31:45) Embracing AI in work and creativity


    Where to find me:

    Newsletter: https://creatoreconomy.so/


    📌 Subscribe to this channel – more interviews coming soon!


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    36 mins
  • Building the world’s most wearable AI | Dan Siroker (CEO Limitless)
    Apr 23 2024

    My guest today is Dan Siroker, CEO of Limitless.


    In just 24 hours after launch, Dan and team sold over 10,000 AI pendants to help people augment their memory with what they’ve seen, said, and heard - making Limitless arguably the fastest growing AI wearable in the market.


    In this short interview, Dan and I talked about:

    - His journey to create the world’s most wearable AI

    - How the team ships fast without compromising quality

    - How he manages his time with 3 kids


    Dan also co-founded Optimizely and is one of my favorite entrepreneurs to follow. If you enjoy our conversation, please like and subscribe to support the podcast.


    Timestamps:

    (00:00) Why Dan started Limitless
    (02:19) Dan’s experience of losing his hearing
    (03:12) Exploring the idea maze of personal AI
    (04:55) Why the team decided to build an AI wearable
    (06:40) How someone’s life could change with Limitless
    (11:10) How to ship fast but still keep a high quality bar
    (13:34) How to decide what scope to focus on
    (15:45) How to attract and hire great talent
    (17:47) Why you should hire slow
    (19:12) Dan’s thoughts on product management
    (20:55) Balancing entrepreneurship and family


    Where to find me:

    Newsletter: https://creatoreconomy.so/


    📌 Subscribe to this channel – more interviews coming soon


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    23 mins

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