Behind The Chain cover art

Behind The Chain

Behind The Chain

By: Joey Luttrull
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About this listen

I've spent the last decade as a headhunter, partnering with some of the world’s largest and most influential companies & brands, I've had a front-row seat to the mechanics behind how businesses are built—from their leadership structures and talent strategies to their operational models and cultural DNA.

What’s always fascinated me is that while every company might aim for growth and innovation, how they get there varies dramatically depending on the industry they’re in. The way a cutting-edge eCommerce brand scales is worlds apart from how a legacy Logistics provider evolves or how a high-street Retail giant adapts to digital transformation. These intricacies are often overlooked, yet they shape the way industries function, grow, and impact the wider world.

Through countless conversations with Founders, Executives, and hiring managers, I began to see patterns—and differences—that sparked a deeper curiosity: What makes each of these arenas tick? What challenges do they face behind the scenes? How do the people at the helm make decisions that ripple across the economy, employment, and society at large?

That’s why I launched Behind the Chain.

This podcast is a place where we unpack the business models, leadership mindsets, and industry dynamics that define different sectors—from eCommerce to healthcare, manufacturing to fintech, and beyond. I sit down with the operators, thinkers, and builders who are in the trenches, bringing their stories to light so we can better understand how industries really work behind the chain of command, decisions, and outcomes.

It’s part curiosity, part professional obsession—and 100% driven by a desire to uncover the layers of business that often go unseen.

Whether you're a Founder, CEO, aspiring Execuitive OR simply fascinated by the architecture of business, Behind the Chain offers a rare lens into what it really takes to build and scale in today’s ever-changing landscape.

© 2025 Behind The Chain Art
Episodes
  • How Global Executives Win International Business: Paul Scratchley

    How Global Executives Win International Business: Paul Scratchley
    Feb 5 2026

    Join us on Behind the Chain for episode #8, as Paul Scratchley from OCS Worldwide, tells us how to overcome international barriers experienced by retailers when cross border shipping and for returns, and the lasting impact of brexit and pre/post US tarrifs.

    Joey & Paul discuss the following:

    • The main reasons Brands & Business decide to not expand globally

    • What it takes to drive a high-performing sales team in Cross Border Logistics

    • How OCS Worldwide navigated the US tarrif changes

    • The Mission & future at OCS Worldwide UK

    Listeners will get insights into real-world examples of market leading delivery solutions to facilitate and support retail innovation and eCommerce.

    Listen & Enjoy.

    Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast

    Sponsors:
    If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com
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    45 mins
  • Showcasing First-Hand Delivery Strategy for Ecommerce Business Success: Hannah Porter

    Showcasing First-Hand Delivery Strategy for Ecommerce Business Success: Hannah Porter
    Jan 29 2026

    Behind the Chain, brings to you episode #7 on delivery strategy expertise, and when done right, how it can transform eCommerce business - with Hannah Porter, from Warrant Group.

    Joey & Hannah discuss the following:
    • A Decade in Delivery - specialised strategy for business development
    • Smart Logistics, Smart Business - expertises in building delivery solutions
    • Choice Without Compromise - carrier choice with customers at the centre
    • The Mission at Warrant - expanding the global network with e-solutions

    Listeners will get insights into real-world examples of delivery strategy and solutions within freight forwarding, how it aligns with clients and retail customers, and why maintaining a strong network and rapport within the operations is a must.

    Listen & Enjoy.

    Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast

    Sponsors:
    If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com
    Show More Show Less
    53 mins
  • Consulting Expertise & Partnerships Within the 3PL E-commerce Landscape: Phil Rees

    Consulting Expertise & Partnerships Within the 3PL E-commerce Landscape: Phil Rees
    Dec 22 2025

    In this episode of Behind the Chain, we’re joined by Phil Rees, a leading expert in the 3PL and eCommerce fulfillment space and the key voice of Shipmax Ltd.

    Joey & Phil discuss the following:
    This episode explores the evolving world of 3PL and how modern eCommerce brands can scale smarter by streamlining fulfillment operations and improving overall operational efficiency. It also dives into lead generation, enhancing the customer experience, and what it truly takes to succeed by choosing and working with the right 3PL partner.

    Listeners will experience knowledge on how to scale smarter through efficient fulfillment and the right 3PL partnerships, especially founders growing brands with complex logistics while aiming to improve operations and customer experience.

    Listen & Enjoy.

    Subscribe to our Youtube Channel where you can catch the live episode - www.youtube.com/@BehindTheChain-Podcast

    Sponsors:
    If you are a Logistics Technology Company or Major eCommerce Fashion Brand. Let's talk - joey.luttrull@edgewellsupplychain.com
    Show More Show Less
    1 hr and 14 mins
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