What happens when we enter a conversation with someone we assume is different from us? Social psychologist Claude Steele argues that the tension and nerves we feel may have less to do with prejudice than we think. In his new book, Churn, Claude explores how identity threats can affect our performance and relationships, why we fear being misjudged, and how empathy, listening, and understanding can help reduce that tension and foster trust. We discuss why context matters, how our attitudes can follow our behavior, and why “colorblindness” can make it harder to understand another person’s experience.

[0:00] Introduction and Speed Round with Claude Steele

[11:28] Does attitude follow behavior?

[15:02] What exactly is “churn”?

[20:12] The fear of being stereotyped

[30:21] Trust as the antidote to tension

[35:31] Can you really be “colorblind?”

[47:48] Barack Obama and the cross-identity bridge to understanding

[53:40] Why you need to look at circumstances

[1:01:58] Desert Island Music

[1:07:05] Grooving Session: Why our brains churn

©2026 Behavioral Grooves

About Claude

Churn: The Tension That Divides Us and How to Overcome It

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Miles Davis & Gil Evans - The Duke

Stevie Wonder - Don’t You Worry ‘Bout A Thing

How does culture shape the way we think, behave, and interact with one another? In this episode, anthropologist Oliver Sweet explores the hidden social rules that influence human behavior, from communication and cultural norms to social media, artificial intelligence, and changing generational values. We discuss the psychology and anthropology of culture, how "vibe shifts" emerge, whether technology is making us more narcissistic, and what AI could mean for collaboration, empathy, creativity, and human connection.

[0:00] Intro & Speed Round with Oliver Sweet

[7:54] Can You Be Too Fat for an Imaginary Boat?

[13:08] The Hidden Rules That Shape Our Behavior

[18:47] How Social Norms Change Over Time

[21:14] What Is a "Vibe Shift"?

[28:23] AI, Social Media & Culture

[32:37] The Return of Subliminal Messaging

[36:53] AI and the Rise of Digital Narcissism

[46:51] How Technology Changes Risk-Taking

[52:17] Can Counterculture Predict the Future?

[58:56] What Happens When AI Replaces Human Connection?

[1:09:33] Grooving Session: The Reality and Illusions of AI

©2026 Behavioral Grooves

About Oliver

The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy by Oliver Sweet

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Who are you when no one is watching? We welcome author Patricia Martin to discuss how social media, algorithms, and AI are reshaping our sense of self. From persona fog and chronic self-doubt to the future of human agency, we explore what it means to build an authentic identity in an increasingly performative digital world.

[0:00] Introduction and Speed Round with Patricia Martin

[9:18] From Research to Me-Search

[13:10] Why the Self Has Become a Consumer Product

[19:24] Persona Fog, Self-Doubt & Cascading Crossroads

[24:13] Healthy Personas vs. Fracturing Online Identities

[31:30] The Self as Consumer Commodity

[36:07] Construction Not Subtraction

[43:33] Desert Island Music

[50:32] Grooving Session: To Thine Own Self Be True?

About Patricia

Will the Future Like You? By Patricia Martin

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Aretha Franklin - Chain of Fools

Eminem - The Real Slim Shady