Why do we buy what we buy? What does it say about ourselves to ourselves?

This year, while I was writing my financial course for business owners, I was also going through some cognitive dissonance regarding my clarinet. So I created this video and this video is the premise for an academic paper I have submitted for publication in the Journal of Personal Finance.

I didn't time my presentation before recording it - I just 'did' it. If you make it all the way through... this must really speak to you.

Earspasm has a tech test 2 $90 clarinets:https://www.youtube.com/watch?v=Gex9caO-F7kEarspasm blog article: https://www.earspasm.com/blogs/blog/just-how-hard-is-it-to-make-a-living-as-a-professional-clarinetist Earspasm: “How much do I make?”https://www.youtube.com/watch?v=aQhQt9m2O7o Earspasm: How Brand Endorsements Work!https://www.youtube.com/watch?v=XzJIxZJKyPk Clarinet Ninja reviews clarinet cases:https://www.youtube.com/watch?v=2VWcX_AQcsk Tom Ridenour:Classic Ridenour Articles: https://drive.google.com/open?id=1jRSTmpHTmQ4zrmvyoj8powWL-wMs_kNJ&usp=drive_fs Your Hierarchy of Values: https://www.youtube.com/watch?v=meD1HLv0zfs The Stradivarius Effect: https://www.youtube.com/watch?v=VeAhv9npGz8 What I did on my Spring Vacation (announcing new clarinet models): https://www.youtube.com/watch?v=1s9TodlGPBQ Something I don’t understand: https://www.youtube.com/watch?v=xN48wlBC-xo Fact vs Factoid: The case for hard rubber: https://www.youtube.com/watch?v=LQmZOWsTaEM The Case for Hard Rubber Part 1: https://www.youtube.com/watch?v=qFjShrYyNig The Case for Hard Rubber Part 2: https://www.youtube.com/watch?v=Sf9cIfAhWbI What is a professional clarinet pt 1: https://www.youtube.com/watch?v=pJL_QvozOAw What is a professional clarinet pt 2: https://www.youtube.com/watch?v=FL_OLm_EmiIBuffet 200th Anniversary Tosca clarinet selling for $15,499:https://prestomusicalrepairs.com/product/buffet-tosca-clarinet-new-mopane-limited-edition/