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Becoming a Cut Flower Grower

Becoming a Cut Flower Grower

By: Lydia Watson
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About this listen

Becoming a Cut Flower Grower is a raw and honest podcast about growing and selling cut flowers and the realities of what it really takes to build a cut flower business from the ground up.


Hosted by a working cut flower grower, the podcast combines practical insight with thoughtful reflections on the decisions, trade-offs, and rhythms of the work — from production and selling, to confidence, sustainability, and shaping an off-grid business on a tight budget.


Episodes will be useful whether you’re starting out with cut flowers, developing a small-scale flower business, or simply interested in the craft, economics, and rhythm of growing cut flowers for sale.


With twice-weekly episodes, this podcast is an intelligent, steady companion for anyone curious to know what growing and selling cut flowers with intention and care really looks and feels like.


Follow & Connect

Instagram @henhillcutflowers.

Subscribe/follow the podcast to hear the latest episodes.

© 2025 Becoming a Cut Flower Grower
Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • Wreaths In A Wardrobe, Graduating From My Flower Farming Course, Website Thoughts & Xmas Table Centrepiece Plans
    Dec 19 2025

    Hello, it's Friday 19 December 2025.

    Phew - we've made it through another week and I've had so much rain here in the UK. My Six Figure Flower Farming course with Jenny Marks of Trademark Farmer has come to an end and I'm feeling rather sad about it: I will miss everyone. I realised in the final graduation video call just how much material we have covered in the last month (it's been a lot!) and just how many techniques and tips I've acquired.

    My list of jobs to do on the field remains exhaustive and I have so much to do over the festive period. I'm looking forward to this - it'a a great reason to get outside and stay active. My list is enormous so I hope it makes you feel better if you still have jobs to do and feel like you're behind the curve. This weekend I'll be watching videos on how to make a table centrepiece for my Christmas dinner table so I can use all the evergreen offcuts I have lurking in Kylie's room (aka my studio).

    I hope that you have a great weekend: please come back and join me for the next episode - you're always very welcome.

    Connect with me

    If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.

    Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot.

    Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.

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    23 mins
  • How To Deal With Negativity Without Crying & Wreath-Making Is (Finally) Done!
    Dec 16 2025

    Hello, welcome to Tuesday 16 December 2025.

    I've been busy since we last spoke - lots of digging and planting on the field and most of the dahlias are now in the ground, together with my new geums, veronica, astrantia and peonies. I went on a wreath-making course with a friend over the weekend and we had the best time making mini wreaths, eating s'mores cooked on an open fire and making stars out of sticks. I also tested out the compost toilet! I've also (finally) finished my own wreaths thanks to some euphoric dance music and free evergreen off-cuts.

    In tonight's episode I also share with you my thoughts on dealing with negativity without crying. If you're in the business of producing and selling a product then at some point you're likely to come across some negativity: it's how you deal with it that counts. I chat about this and provide some ways in which I deal with criticism to avoid the hot tears.

    Please come back and join me for the next episode - you're always very welcome.

    Connect with me

    If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.

    Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot.

    Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.

    Show More Show Less
    21 mins
  • My New Roses All Arrive At The Same Time, I Get Even More Dahlias & A Stunning Business Revelation
    Dec 13 2025

    Hello, it's Friday 12 December 2025.

    Another busy week: wet gloves, wet tools, muddy clothes, and never-ending lists of things to do. I hope you've had a good week. All of my roses have now been delivered which is wonderful and now they all need planting asap. My dahlia mentor, Richard Bailey, has kindly given me more of his unwanted dahlia tubers including Weston Pirate and some incredible Kilburn Glow (which has petals which actually do seem to glow).

    In tonight's episode I talk about a breakthrough I had this week on my flower farming course with Jenny Marks and it's quite brilliant. I'm suddenly feeling very different about the business and much more confident about the direction I'm taking. I also discuss the new friend I've made recently through the course and how wonderful it is to just talk about growing and selling flowers with a fellow grower (and hopefully a friend!).

    There's a quick chicken update in tonight's episode too (the boys have been up to mischief again...) and I end the episode with some thoughts on what we can do in December to stay motivated (assuming we're not drowning in wreaths or Christmas planning) including reviewing progress made during the year, refining crop plans for next year and the importance of taking time for ourselves at this time of year. I do hope that you will come back and join me for the next episode - you're always very welcome.

    Connect with me

    If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.

    Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot.

    Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.

    Show More Show Less
    22 mins
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