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Beauty and the Biz

Beauty and the Biz

By: Catherine Maley MBA
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 Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.Copyright Catherine Maley, MBA Economics Marketing Marketing & Sales
Episodes
  • Writing a Consumer Book for Patients — Scott R. Miller, MD (Ep. 330)

    Writing a Consumer Book for Patients — Scott R. Miller, MD (Ep. 330)
    Oct 3 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Scott Miller, MD, of La Jolla, California, shares his own experience in writing, publishing and marfketing a consumer book for patients. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Writing a Consumer Book for Patients First, this week on the "Beauty and the Biz" podcast, I welcomed back Dr. Scott Miller. Next, he’s a board-certified plastic surgeon in La Jolla, California. Then, we didn’t focus on surgery. Instead, we talked about writing books. Also, Dr. Miller just released his new consumer book, "Authentic Beauty: Defining a New Standard of Care and Results in Plastic Surgery."
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    49 mins
  • What They Don’t Teach You in Fellowship — with Raja Mohan , MD (Ep. 329)

    What They Don’t Teach You in Fellowship — with Raja Mohan , MD (Ep. 329)
    Sep 26 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Raja Mohan, MD, discusses what they don’t teach you in fellowship and how he learned the business and marketing side of running a practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. What They Don’t Teach You in Fellowship Specifically, Dr. Raja Mohan is a board-certified plastic surgeon in Dallas. Additionally, he trained at MIT, Johns Hopkins and the Dallas Plastic Surgery Institute. However, when he completed his fellowship, he realized he had almost no training in the business side of medicine. Still, that didn’t stop him. Instead, he started from scratch — with no office, no staff and no systems. Nevertheless, he built a thriving cosmetic surgery practice in one of the most competitive markets in the U.S.
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    1 hr and 1 min
  • 5 Shifts to Attract and Keep More Cosmetic Patients — with Catherine Maley, MBA (Ep. 328)

    5 Shifts to Attract and Keep More Cosmetic Patients — with Catherine Maley, MBA (Ep. 328)
    Sep 19 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Discover the 5 Shifts to Attract and Keep More Cosmetic Patients through reviews, referrals and social exposure. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. 5 Shifts to Attract and Keep More Cosmetic Patients First, many cosmetic practices still believe discounting attracts new patients. However, the truth is that discounting is the worst way to grow revenue. Therefore, the most successful practices now grow faster. In addition, they charge more. Specifically, they do this by making five key shifts that: First, add thousands to the bottom line Next, reduce stress and staff burnout Finally, remove the need for costly ads and discounts
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    10 mins
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