This episode of Beautiful Legacy travels back to Britain in the 1960s, when the high street was still ruled by heavy furniture, closed cabinets, and uninspired shopkeeping.

At the centre of this shift stands Sir Terence Conran - the founder of Habitat, creator of The Conran Shop, and the figure who turned retail into a cultural force.

Conran did not simply sell furniture or homeware.

He redesigned the store itself using space, materials, and storytelling to educate taste and democratise modern design. From Habitat’s room layouts to his restaurants, books, and the founding of the Design Museum, his work reshaped how Britain — and eventually Europe - learned to live, shop, and dine.

Today’s lifestyle retail, concept stores, and design-led hospitality still follow the standards he set decades ago.

This episode explores the legacy of the Designer of Modern Britain - and why we continue to live inside his ideas.

Bill Bernbach didn’t just change advertising, he rewrote how the business operates.

In this episode, we explore how the founder of DDB dismantled the industrial model of the agency and introduced the creative team as we know it today: copywriter and art director, thinking as one. We revisit the organisational principles that shaped DDB’s culture, and the iconic work that proved the model. A reflection on the human, ethical and structural legacy that still governs the way the world creates ideas.

Raymond Loewy reshaped the modern retail world long before brands understood what coherence could achieve. From Coca-Cola machines to Sears catalogues, from locomotives to Lucky Strike packs, he built the radical idea that every product, package and environment must belong to the same visual world. This episode traces how Loewy transformed commercial design into a unified system and how his principles still structure today’s fashion chains, supermarkets, dealerships and global retail equipment. A story of discipline, clarity and the designer who taught the world that a brand it is a world in itself.