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Be The CEO

Be The CEO

By: Adam Hurd & Tom Marino
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Most self-employed people never set out to become CEOs — it just happens. One day you’re working for yourself, the next you’re responsible for everything, everywhere, all at once. That shift creates a ceiling: you’re stuck as the bottleneck in your own business, trading freedom for frustration. On Be the CEO, Adam Hurd and Tom Marino open the curtain on what it really takes to cross the bridge from being “accidental CEOs” to becoming intentional CEOs — at work and at home. This is not a highlight-reel podcast. It’s raw conversations about our origins, our dogmas, our flaws, and the very ideas we fight against. You’ll hear about the enemies we’ve had to confront — not just people, but behaviors, beliefs, and blind spots that keep entrepreneurs small. Instead of theory, we use the world’s most popular business and personal growth ideas as a launching pad. We’ll bring you content from voices like Alex Hormozi, Dan Martell, Brené Brown, Tony Robbins, and others. Sometimes we’ll double down and connect their ideas to our core dogmas. Other times we’ll push back with a contrarian view, exposing why a common piece of advice may not work for the self-employed striving to become true CEOs. And often we’ll reveal where we learned the lesson the hard way — through our own flaws, missteps, and lived experience. Each episode is designed for one audience: the self-employed individual who knows there’s more on the table. The freelancer who wants to build a company. The solo business owner who wants to lead a team. The person who’s been grinding for years and realizes they don’t just want to “own a job” — they want to be the CEO. What makes this podcast different? We’re not interested in puffing up your confidence. We’re here to help you develop agency — the power to make intentional choices that shape your business and your life. And we’ll help you build certainty — the clarity to know exactly why you’re making those choices. That combination eliminates doubt, speeds up decisions, and creates momentum toward the future you actually want. You’ll walk away from each conversation with real perspective on: - How to spot the beliefs and behaviors holding you back. - Why the self-employed mindset will only get you so far — and what it takes to upgrade to the CEO mindset. - Where your flaws can be reframed into fuel for growth. - How to build a business that gives you both profit and freedom. If you’re ready to move beyond the self-employed ceiling and step fully into the role of CEO — in your company and in your home — this podcast is for you. Stop being an accidental CEO. Start being the CEO.2025 Atomic Business Coaching Economics Leadership Management Management & Leadership Personal Development Personal Success
Episodes
  • The Hardest Skill in Business (Nobody Teaches This)
    Nov 26 2025

    In this episode of The Atomic Business Coaching Podcast, hosts Tom Marino and Adam Hurd dive deep into the real engine behind business success: meaningful connection. What begins as a light conversation about Thanksgiving traditions, nightlife, and family quickly evolves into a powerful exploration of why the hardest skill in business is *learning how to create meaningful, deep, human connection*—something no one teaches, but every business depends on.

    Through stories about partying, parenting, clients, and their own friendship, Tom and Adam reveal how meaningful conversations fuel growth, reduce chaos, unlock understanding, and allow business owners to break free from limiting beliefs. They also explore why personal honesty, vulnerability, approval, courage, and the ability to go deeper with people are the foundations of real entrepreneurial success.

    🎧 In This Episode, You’ll Learn:

    • Why meaningful connection is the real superpower in business
    • How deeper conversations eliminate chaos and reveal clarity
    • Why approval-seeking destroys authenticity and decision-making
    • The Believe–Behave–Become framework vs. ‘fake it til you make it’
    • How to break limiting beliefs imposed by others
    • Why courage only exists in the moment of action
    • How meaningful environments create better clients, better thinking, and better business outcomes

    ⏱️ Timestamps

    00:00 – Thanksgiving week intro and holiday memories


    01:00 – Why reconnecting during the holidays feels special


    02:20 – Business owners who still live like ‘kids with adult money’


    03:50 – How different generations approach fun, music, and joy


    05:00 – Adam’s past life exploring everything from raves to house parties

    06:00 – Why Tom and Adam prefer small, intimate conversations


    07:00 – The power of meaningful environments and deep connection


    08:20 – Why meaningfulness fuels the Atomic coaching style


    09:10 – How younger environments shaped who Adam became


    10:45 – Group dinners, vulnerability, and unlocking real conversations


    12:00 – Why deeper conversations transform coaching results


    13:20 – Understanding lowers entropy and reduces chaos


    14:45 – How vulnerability creates a map for real change


    15:45 – Personal growth = learning to lie less to yourself


    17:00 – Breaking limiting beliefs and false identities


    18:30 – Why approval-seeking destroys progress


    19:30 – Believe • Behave • Become explained


    20:45 – Courage is not a feeling—it's the action itself


    22:30 – Why courage disappears the moment you use it


    25:00 – The ‘tightrope’ analogy of courage and fear


    27:00 – Why deeper conversations unlock transformation


    28:00 – Meeting impressive people and feeling humbled


    30:00 – Why superficial marketing frustrates Tom & Adam


    31:00 – The meaningful connection that keeps clients for years


    32:00 – Adam’s...

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    36 mins
  • The Hardest Part of Leadership (and How to Survive It)
    Nov 19 2025

    In this emotionally powerful episode of The Atomic Business Coaching Podcast, hosts Tom Marino and Adam Hurd open up about one of the most difficult realities of leadership: how to survive when life hits harder than your workload. What begins as a conversation about stress, surgery, and personal strain quickly evolves into a deep exploration of resilience, identity, partnership, and what it truly costs to lead when you’re not operating at full strength.

    Tom reveals his recent health battle and the physical and emotional weight he has been carrying, while Adam shares the unseen impact it has had on him, their partnership, and the business. Together, they break down why the hardest part of leadership is navigating the season between who you were and who you must become next.

    🎧 In This Episode, You’ll Learn:

    • Why leadership feels heaviest when life demands the most from you
    • How health challenges affect clarity, performance, and decision-making
    • Why choosing your regrets is the key to sustainable leadership
    • The importance of honesty, transparency, and emotional awareness
    • How numerology and natural cycles influence personal transformation
    • Why simplicity—not complexity—is the true savior of overwhelmed leaders
    • How to identify the moment you're in a forced evolution


    ⏱️ Timestamps


    00:00 – Why recording always feels different than real conversations


    00:45 – Tom’s stress, family worries, and the weight of aging parents


    02:00 – How lack of passion and activity accelerates decline


    03:30 – Technical difficulties and the metaphor they revealed


    05:30 – Adam opens up about his concerns for Tom as a partner


    07:00 – Tom reveals the full medical journey and diagnosis

    10:00 – How physical breakdown affects leadership capabilities


    13:00 – Adam explains the cognitive changes he's observed


    15:30 – The fear of losing momentum vs. the need for recovery


    18:00 – Why leaders must choose their regrets


    20:00 – Numerology, timing, and the meaning behind 2025–2026


    24:00 – Letting go of old habits to create a new beginning


    28:00 – The Simple CEO philosophy and why simplicity saves leaders


    30:00 – Why mastery matters more than opportunity


    33:00 – The importance of honesty inside a business partnership



    🔥 Power Quotes


    “Without physical health, you can’t do any of this.” – Tom Marino


    “Sometimes the universe says ‘Stop. Stay here. This is enough.’” – Adam Hurd


    “Choosing your regrets is choosing your future.” – Adam Hurd


    “We preach simple, not easy—and simplicity always wins.” – Tom Marino


    “The body knows before the mind does.” – Tom Marino



    📝 Topics Covered


    • Health challenges
    • Leadership under pressure
    • Entrepreneurial resilience
    • Numerology and personal cycles
    • Simplifying business for clarity
    • The Simple CEO...
    Show More Show Less
    33 mins
  • The Lonely Chapter: How Music, Mindset, and Meaning Fuel Business Growth
    Nov 12 2025

    In this episode of The Atomic Business Coaching Podcast, hosts Tom Marino and Adam Hurd dive deep into the real conversations that inspire growth, creativity, and purpose in business and life.

    What starts as a light chat about music evolves into a powerful dialogue about emotional connection, self-awareness, and the transformative journey of entrepreneurship. They explore the idea of The Lonely Chapter—a concept introduced by Chris Williamson and Alex Hormozi—that moment between who you were and who you’re becoming.

    Whether you’re an entrepreneur, creative, or leader, this episode will resonate if you’ve ever felt stuck between chapters, searching for meaning, rhythm, and connection.

    ⏱️ Timestamps

    00:00 – When the best podcasts aren’t even recorded

    01:00 – Why authentic conversations matter more than “value” content

    02:15 – How music shapes emotion, focus, and creativity

    05:30 – The emotional frequency of music and why it’s spiritual

    06:45 – “Motion creates emotion” — using music for performance

    08:00 – Comfort vs. focus: why some people need background noise

    10:30 – The numbing effect of distraction vs. mindful listening

    12:00 – From mixtapes to Spotify: how we discover new music today

    15:00 – AI and the future of music (and business creation)

    18:00 – The low barrier to entrepreneurship and the rise of digital creators

    20:00 – The “Lonely Chapter” explained — and why it’s necessary for growth

    22:00 – The “Liminal Moment” — being between who you were and who you’re becoming

    23:30 – The difference between being lonely and being alone

    25:00 – Finding connection again — and embracing your evolution

    🎧 In This Episode, You’ll Learn:

    • Why authenticity always wins over polish in podcasting and business
    • How to use music as a mindset tool to get into your zone of genius
    • The psychological connection between music, focus, and emotion
    • Why entrepreneurship feels lonely—and how to embrace it as growth
    • How AI, accessibility, and creativity are changing modern business
    • The difference between being alone vs. being lonely, and why it matters
    • What it means to live through your liminal moment and lonely chapter


    🔥 Power Quotes

    “Sometimes the best podcasts aren’t lessons—they’re just people talking about interesting sh*t.” – Adam Hurd

    “Music connects to the soul on a different frequency. It can literally shift how you feel about yourself or a situation.” – Tom Marino


    “The lonely chapter means you’ve outgrown who you were, but you’re not yet who you’re becoming.” – Adam Hurd


    🎵 Artists & Mentions

    • Artists: Des Rocs, Coulter Wall, Charles Wesley Godwin, Ed Sheeran, John Mayer, Oliver Anthony
    • Concepts: The Lonely Chapter, Liminal Moments, Motion Creates Emotion
    • References: Modern Wisdom (Chris Williamson), Joe Rogan Experience, Acquisition.com (Alex Hormozi), Dana...
    Show More Show Less
    37 mins
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