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Bayer’s Lisa Perez on Brand Building, Creative Risks and Leading with Perspective

Bayer’s Lisa Perez on Brand Building, Creative Risks and Leading with Perspective

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 In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Lisa Perez, Vice President and General Manager of Marketing at Bayer. Lisa shares her experience leading well-known brands like One A Day, Flintstones, Aleve and Midol, and how her team keeps those brands relevant in an industry that’s always evolving. She talks about balancing brand consistency with the need to take creative risks, building good agency relationships, and what it means to stay curious as both a marketer and a leader.

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