Bawi Agua Fresca: Victor Guardiola and Jordan Hicks
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Bawi Agua Fresca: Victor Guardiola and Jordan Hicks
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About this listen
Episode 77: Victor Guardiola and Jordan Hicks are the founders of Bawi, a sparkling aqua fresca brand that combines the traditional flavors of Mexican agua fresca with better-for-you ingredients. In this episode, we chat about:
- Victor and Jordan's journey from starting Bawi in college to selling in retailers like Sprouts
- Actionable tips for finding potential investors and the one question to ask them
- Tips for aspiring entrepreneurs looking to break into the consumer packaged goods (CPG) industry
- Why the Hispanic CPG space has taken longer to pivot to better-for-you ingredients
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