Banking Transformed with Jim Marous cover art

Banking Transformed with Jim Marous

Banking Transformed with Jim Marous

By: Evergreen Podcasts
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 Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.All Rights Reserved 2025 Economics Politics & Government
Episodes
  • Why Today’s Banking System is Failing Consumers

    Why Today’s Banking System is Failing Consumers
    Dec 23 2025
    The biggest threat to consumer financial health isn’t inflation, stagnant wages, or market volatility, but the financial system itself. Not because it’s failing, but because it’s been silently optimized to benefit the most educated, the wealthiest, and the most sophisticated players. In the new book Fixed, a harsh truth is revealed: from daily saving and borrowing to education loans, insurance, and retirement planning, personal finance is designed to disadvantage the very people it seeks to help. Complexity becomes a source of profit. Friction turns into a deliberate feature. And billions of people, from young families to aging retirees, are left making high-stakes decisions within a system stacked against them. Today on Banking Transformed, I’m joined by the co-author of the book, Tarun Ramadorai. We explore how we got here, why consumers struggle with even the most basic financial choices, and most importantly, what it will take to restore fairness, trust, and transparency. If you care about the future of consumer banking, financial well-being, or rebuilding confidence in the system, this is a conversation you can’t afford to miss.
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    46 mins
  • AI Is Breaking Banking’s Scale Advantage

    AI Is Breaking Banking’s Scale Advantage
    Dec 16 2025
    The biggest competitive advantage in banking right now isn’t scale … it’s speed. According to PwC, GenAI is reshaping the balance of power across financial services, and the banks that move fastest will define the next era of growth. In fact, 58% of banking leaders believe generative and agentic AI will be the single most transformative force in the industry over the next three years, and 55% already consider it their top investment priority—more than any other sector in financial services. What’s truly disruptive is that AI is leveling the playing field. Smaller, more agile institutions now have access to the same intelligence, decision-making power, and client insights that once required massive scale. Speed—not size—is becoming the key differentiator. And this shift is pushing banks from asset-focused growth toward client-centered growth, where relevance, responsiveness, and rapid innovation drive real competitive advantage. Today, I’m joined on the Banking Transformed podcast by Sean Viergutz, Banking & Capital Markets Advisory Leader at PwC, to break down what this transformation means for leaders right now. We’ll explore how banks can redesign operating models, build new capacity for growth, and turn AI from a cost-saving tool into a true driver of client value.
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    44 mins
  • Banks Are Wasting 50% of Their Marketing Budget

    Banks Are Wasting 50% of Their Marketing Budget
    Dec 11 2025
    Consumers don’t want more banking messages — they want relevance. And right now, most banks are wildly out of sync with what their communities actually need. Consumers want communication that reflects their neighborhood, life stage, and immediate financial needs — and broad, one-size-fits-all marketing isn’t effective. Hyperlocal strategies are emerging as some of the most powerful ways to drive acquisition, strengthen relationships, and capture market share. In this episode of Banking Transformed, I talk with Fred Cadena, Head of Client Strategy at Vericast, about how real-time data, household insights, and neighborhood-level trends are changing the way banks compete. Fred explains why “relevance beats reach,” how new mover and life-event signals drive growth, and what it takes to activate hyperlocal marketing without adding complexity. If your institution is seeking affordable, data-driven strategies to boost growth in 2025, this conversation provides a clear roadmap — and questions long-standing assumptions about how banks engage with their communities. This episode of Banking Transformed is sponsored by Vericast Vericast’s Hyperlocal Marketing solution is a fully managed, precision-engineered, data-driven approach to personalized digital advertising at the branch level enabling financial institutions to build stronger community connections, increase engagement and conversions, and optimize advertising spend for maximum impact. Vericast.com
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    39 mins
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