On Tuesday, January 7, 2025 at 10 a.m., everything changed.

In this powerful episode of Banking on Girls, we sit down with three mothers who lived through the terrifying Palisades fires in Los Angeles—watching the flames reach their homes in real time through security cameras and dash cams left behind. As smoke filled the sky and evacuation orders came fast, for some, their neighbors stepped in to protect what they could. What followed was a test of emergency planning, emotional resilience, and financial preparedness.

We talk about:

• How it felt to watch the embers ignite their homes remotely as they raced to safety

• The critical role of having a plan to avoid panic-driven decisions during an emergency

• Why community support matters not just in the moment, but months later during long-term recovery

• The unexpected financial lessons born from loss

• And how the way we handle crisis teaches our kids—especially our daughters—what strength really looks like

This episode is a testament to friendship, preparedness, and the quiet optimism of women rebuilding from the ashes. As one mom says, “The kids are watching. Take care of yourself first.”

Resources:

www.ready.gov

https://www.ready.gov/sites/default/files/2020-03/ready_emergency-financial-first-aid-toolkit.pdf

Today, we're thrilled to welcome back Melanie Mortimer, President of the SIFMA Foundation — the nation’s leader in youth investor and financial education. Melanie holds a Master’s in International Management and an MBA from Aoyama Gakuin University in Tokyo, and a BA in English from Agnes Scott College in Georgia.

In this episode, we dive into the findings of a brand-new survey conducted by the SIFMA Foundation on U.S. parents' views about financial education for kids. Melanie shares eye-opening insights, including the surprising statistic that nearly three-quarters of parents would consider moving their child to a different school if it offered financial education!

We also discuss:

• The fact that women often feel less confident than men when it comes to teaching kids about investing (and how we're working to change that!)

• How the SIFMA Foundation is supporting families, schools, and communities in building financial literacy from an early age

• Practical ways parents can get involved and start teaching money concepts at home

If you're passionate about preparing the next generation — especially girls — for financial success, you won’t want to miss this conversation!

https://www.sifma.org/about/sifma-foundation/

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In this episode of the Banking on Girls podcast, we are excited to feature Wendy Teleki, the Head of the Women Entrepreneurs Finance Initiative (We-Fi) at the World Bank.

We-Fi plays a crucial role in supporting women entrepreneurs in over 60 developing countries by enhancing their access to finance, markets, skills, and technology.

Wendy has been recognized as one of Forbes’s “50 Over 50” women in finance for her outstanding leadership in advocating for women's economic empowerment and entrepreneurship. She is also the co-author of "Rebalance: How Women Lead, Parent, Partner and Thrive," where she shares her personal journey and insights on finding purpose in one's career.

In this episode, Wendy discusses the valuable support the We-Fi project provides to women entrepreneurs, addressing the challenges they face at every stage of the entrepreneurial process—from launching their businesses to accessing necessary funding.

As a bonus, she offers advice for young women beginning their educational and career journeys, emphasizing the importance of choosing a purposeful path, a journey which she herself, outlines in her book.

Tune in for an inspiring conversation about empowering women in business and the steps we can take to create a more inclusive financial landscape.

Click here to receive the free Banking On Girls newsletter for actionable tips and inspiration on raising kids to be money-smart

In this episode of Banking on Girls, we’re joined by Professor Hal Hershfield, a distinguished expert in marketing, behavioral decision-making, and psychology at UCLA’s Anderson School of Management. As the author of Your Future Self: How to Make Tomorrow Better Today, Professor Hershfield explores how understanding and connecting with our future selves can transform the way we make long-term financial decisions.

What You’ll Learn in This Episode:

• How Professor Hershfield’s research helps people visualize and emotionally connect with their future selves to improve saving behavior.
• How Professor Hershfield learned about money as a child and how he is raising his own children.
• Practical strategies for parents to teach children about saving, spending, and giving.

Key Takeaways:

• Building a connection with your future self can inspire actionable change in the present.
• Early financial education is crucial for instilling lifelong habits of thoughtful saving and spending.
• Simple, relatable techniques can help children and adults alike envision a more financially secure future.

In this inspiring episode, we sit down with Maura Cunningham, founder of Rock the Street, Wall Street—a groundbreaking non-profit organization dedicated to empowering high school girls by teaching them the fundamentals of math, investing, and finance. Maura brings over 25 years of Wall Street experience in finance and wealth management, as well as insights from her journey as a mother to a successful trial lawyer.

Together, we discuss Maura’s mission to shatter the math barrier for girls in the U.S. and foster financial literacy from an early age. Maura explains how Rock the Street, Wall Street has been creating transformative impacts for young women, particularly those in high school, preparing them for financially independent futures.

In This Episode, We Cover:

• Maura’s Motivation: What inspired Maura to leave her successful Wall Street career and start Rock the Street, Wall Street.
• The Lifecycle of Girls in Math: Maura outlines the typical "math journey" for girls in the U.S. and why many are discouraged from STEM at an early age.
• Breaking the Cycle: How her high school programs are designed to build confidence in finance and investing, cultivating the next generation of women leaders in finance.
• Raising Financially Savvy Girls: Insights from Maura's personal experience raising her daughter, with advice for parents raising girls in today’s fast-paced, complex world.

Connect with Rock the Street, Wall Street:

Learn more about Maura’s organization, their programs, and ways to get involved:

https://rockthestreetwallstreet.com/

In this episode, we discuss how parents can help their kids, especially girls, think critically about financial advice they encounter on social media. We cover essential conversations that empower children to evaluate information effectively and build a solid understanding of money management.

For those interested in more on this topic, this episode references Ep 42 with Josina Kamerling from the CFA Insitute, and her paper The Finfluencer Appeal: Investing in the Age of Social Media.

My guest today is Cheryl Evans who leads the Lifetime FInancial Security Program at the Milken Institute and recently released the paper Shifting the Retirement Paradigm: Moving Towards Financial Security. As a mom herself to a teen daughter Cheryl cautions, “No one's coming to rescue you - be your own hero!”

Listen here to learn:

• Why you need to make saving money a priority from a young age
• Where you can start on your own financial knowledge journey
• How you can overcome biases to make conscious choices to help save for your future-self

Learn more here:

https://milkeninstitute.org/content-hub/research-and-reports/reports/shifting-retirement-paradigm-moving-toward-lifetime-financial-security

Today's epsiode is a rewind of my conversation with Rasa DiSalvo, a business and high-performance coach, transformational speaker, and athlete. Rasa has coached founders, pro-athletes, Hollywood celebrities, corporate executives, and CEOs.

Rasa’s passion for human potential and high performance has been uniquely shaped by a career as an athlete, where human beings are tested to the limits of their mental, physical and technical abilities. In her coaching, she unites the concept of training our mind, body, and spirit.

Prior to starting her own coaching business, Rasa spent 15 years as a Strategy & Transaction Consultant where she led multinational transactions all at the same time competing on a Pro-Beach Volleyball tour on the weekends.

In this episode, Rasa helps us understand that whether we feel wealthy or not depends a lot on our internal state of mind and our attitude towards abundance in life.

Her number one piece of advice is that parents should avoid telling children that “I can’t afford it” but rather to question “how can I afford it?”, as this ultimately opens up resourcefulness and creativity.

Learn more about Rasa's work here:

https://www.rasadisalvo.com/