Companies mentioned in this episode:

• Financial Brand Forum
• Citizens Bank of Edmond
• Roger Bank
• Legends Bank
• MB Pyland Advertising and Marketing
• Banktastic

This podcast episode delves into the concepts presented in "Trust Based Selling," by Charlie Green, which marks its twentieth anniversary this year. We explore the foundational principles that underlie effective selling, emphasizing the critical importance of establishing trust through competence and character. Our discussion highlights the idea that authentic relationships are paramount in sales, rooted in transparency and integrity, rather than mere transactional exchanges. We further examine the trust equation articulated by Green, which quantifies the elements of credibility, reliability, intimacy, and self-orientation that collectively foster trust. As we engage with these concepts, we reflect on their enduring relevance in contemporary sales practices, underscoring that at its core, selling remains a fundamentally human endeavor.

Takeaways:

• We emphasizes the importance of trust in the financial services industry.
• Building trust requires demonstrating both competence and character over time in professional relationships.
• Trust-based selling is not merely a strategy, but a fundamental approach to successful client relationships.
• The trust equation combines credibility, reliability, and intimacy, which are crucial for establishing trust with clients.
• Transparency in communication fosters trust and facilitates long-term relationships with clients.
• People ultimately prefer to engage with individuals rather than faceless corporations in financial transactions.

This episode delves into the insights presented in "Atomic Habits" by James Clear, emphasizing the pivotal role of incremental change in achieving remarkable outcomes. We explore the concept that significant transformations often stem from small, consistent actions rather than monumental shifts. Each participant shares personal reflections on their experiences with habit formation, highlighting the importance of establishing effective systems over merely setting ambitious goals. As we navigate the nuances of habit building, we also consider the psychological aspects of belief in oneself and the processes that underpin successful change. Ultimately, our discussion serves to illuminate how these principles can be applied within the context of banking and personal growth, reinforcing the idea that sustained progress is achievable through deliberate, manageable actions.

Takeaways:

• A crucial theme discussed is the importance of incremental changes in habits for achieving remarkable results over time.
• The panelists reflect on their personal experiences and how they integrate the principles from the book 'Atomic Habits' into their professional lives.
• They emphasize the significance of process over goals, suggesting that focusing on daily systems can lead to long-term success.
• The discussion touches on the notion of making decisions easier for clients, which aligns with the principles outlined in 'Atomic Habits'.
• One speaker shares insights on the power of belief in cultivating effective habits, suggesting that internal conviction is essential for success.