AI isn't going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you're expected to do it. It's already reducing marketing hiring and eventually will impact team sizes. Banks and bank marketers that start learning these tools now, will get ahead of slower-moving competitors (both smaller AND larger ones) who are stuck in analysis paralysis about what to do. And, becoming the go-to AI person in your bank will help your career.

This is part two of our two-part series based on the AI webinar we recently gave with our partner, Kadince. Here, we dive into the topics in more depth that we were able to cover on the webinar. But the webinar's not a prerequisite!

In this episode, we cover:

• · What we think AI's impacts to bank marketing, and banking in general, will be over the next 12 months, next 3 years, and beyond
• · How banking itself may change as the technology advances
• · Five things you can do this week to start weaving AI tech into your day-to-day

Resources mentioned:

· Watch the full webinar at bankmarketingshow.com

· Email us at contact@bankmarketingshow.com for the full webinar deck

· Subscribe to our companion newsletter at bankmarketingminute.com

AI can write your tagline in 5 seconds. Should it?

Not in 5 seconds, because you'll sound like every other bank. AI gives you the average of the internet, and the average community bank's marketing is, well, average.

Dan and Chris break down what bank marketers should actually be doing with AI right now – how to add your human judgment, local feel and emotional nuance to AI tools, so you get great outputs instead of average ones.

This is part one of a two-part series based on the AI webinar we recently gave with our partner, Kadince. Here, we dive into the topics in more depth that we were able to cover on the webinar. But the webinar's not a prerequisite!

In this episode, we cover:

• · Why AI-generated content looks polished, but generic
• · The 80-20 rule for making AI output better
• · A 6-part prompting formula you can apply to any situation
• · Quick wins you can do this week

Resources mentioned:

· Watch the full webinar at bankmarketingshow.com

· Email us at contact@bankmarketingshow.com for the full webinar deck

· Subscribe to our companion newsletter at bankmarketingminute.com

Every bank has checking accounts and loans. Every bank says they care about relationships. So when your marketing sounds like every other bank's marketing, why would anyone switch? They won't. The way to stand out isn't to shout louder — it's to get specific. In this episode, Dan and Chris make the case that narrowing your focus doesn't shrink your opportunity — it expands it. Big banks scale. Community banks specialize. And that specialization is how you show customers that you're different.

In this episode, we cover:

· Why niching down gets you a bigger piece of a smaller, more loyal pie

· Finding your niche from where you already have traction

· Real examples from banks that found a niche hiding in plain sight

· How specialization unlocks your content, your ads, and your messaging in ways that generic "financial solutions" language never will

· A simple test for knowing if your message is still too broad, or just right

Resources:

· The Bank Marketing Show: www.bankmarketingshow.com

· The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com

· Contact: contact@bankmarketingshow.com