Balancing Brand and Sustainability in Packaging Design, with Aaron Keller
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Balancing Brand and Sustainability in Packaging Design, with Aaron Keller
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About this listen
Are you overwhelmed by the complexities of brand design and sustainable packaging?
In this episode, Aaron Keller from Capsule joins Jessie Schwartz to talk about innovative solutions to packaging design challenges and the broader landscape of responsible packaging. In this conversation, you’ll learn:
- How Patagonia's Octagon box revolutionized sustainable packaging with enhanced recyclability and reduced material usage.
- The significance of minimalistic packaging, like Patagonia’s "sushi roll" design, in both environmental and consumer appeal.
- The role of design agencies in bridging brand storytelling and market opportunities, illustrated with examples like "Liquid Death" and "Smartwool."
- The critical balance between distinctive design and cost-effectiveness for standout shelf presence.
- Strategies for integrating eco-friendly practices in packaging while ensuring scalability for large brands.
Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronjkeller/
Visit Capsule’s website: https://capsule.us/
If you love our content and want to learn more about the packaging industry, hit SUBSCRIBE!
Connect with us: www.StrategicPackagingPartners.com
Jessie Schwartz - jessie@stratpackpartners.com
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