Today's guest went from baker and foodie content creator to author. In this milestone 100th episode of the Baking For Business Podcast, I spoke with influencer, blogger, and author Toni Chapman to celebrate the release of her new book.

Toni opens up about her personal journey—how she started creating content, the lessons she’s learned along the way, and what inspired her to finally put her story into print. Together, Toni and I discuss the power of storytelling, staying authentic online, and the importance of showing up for your audience even when you’re still figuring things out.

This episode is filled with inspiration, creative wisdom, and a reminder that your story is worth sharing.

✨ In this episode, you’ll learn:

• How Toni’s journey as a content creator led to becoming an author
• Why storytelling is key to building a lasting brand
• Tips for showing up authentically on social media
• How to balance creativity, consistency, and community

📚 Follow Toni here: https://tonisrecipes.com/

Pre-order the book here: https://everythingsgoodcookbook.com/

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clicking here
2.) Learn to sell digital products inside Digital Product Community by clicking here

Sally McKenney is the baker and blogger behind one of the biggest dessert blogs, Sally's Baking Addiction. Her work has been featured on Good Morning America, People Magazine, Taste of Home, and more. Today, Sally joined us to share all about her newest book and the journey that launched her blogging brand.

In this episode, you’ll learn:
• How Sally got started with her baking blog
• How she turned to baking as therapy when she felt stuck in her corporate career
• How she grew her blog audience organically as friends shared her recipes with others
• The details that went into her fourth cookbook, Sally's Baking 101, after a long development process—and so much more!

Sally's new book, Sally's Baking 101, is available at most major bookstores, including Amazon, Barnes & Noble, and independent retailers. Visit her website for more information about virtual events and book signings during publication week.

Click here to order the book and visit Sally's website.

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clicking here
2.) Learn to sell digital products inside Digital Product Community by clicking here

From landing $5k and $8k orders in her home bakery to evolving her brand and mission, My' Asia's journey with Linda Renee Sweets reveals the untapped potential many bakers miss when focusing solely on social media and individual clients. Named after her late mother and cousin, her Texas-based cottage bakery has transformed from a passion project into a thriving business serving major corporate clients like the Dallas Mavericks, banks, hospitals, and churches.

In this episode, you will learn:

How she grew her business after relocating to a new state

How she grew her brand without spending tons of time on social media

How she secured corporate orders ranging from $1k to $8k

How her mindset has evolved since operating a business, and so much more.

🚨Want to join us inside More Dough and start adding corporate clients to your baking business? Tap here to enroll before the doors close on June 27th, at 8pm CST. https://www.bakingforbusiness.com/moredough

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Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clicking here
2.) Learn to sell digital products inside Digital Product Community by clicking here