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Bad Marketing Advice

Bad Marketing Advice

By: Seth Resler
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 Host Seth Resler invites marketing professionals to share the worst marketing advice they've ever heard.2022 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • "Have an ask in all of your messaging."

    "Have an ask in all of your messaging."
    Apr 5 2023

    "ABC: Always Be Closing," says the famous line from Glengarry Glenn Ross. And you can't close a sale if you don't ask for one, so a marketer's job is to include a call to action in everything thing do, right? Maybe not, argues Christina Hepner, the Digital Marketing Manager at Leader Dogs for the Blind. There's a time and place to ask for money. Hear her explain when that isn't the proper thing for a marketer to do.
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    15 mins
  • "Don't expect much from LinkedIn."

    "Don't expect much from LinkedIn."
    Feb 8 2023

    With so many social media networks out there, it's easy to dismiss some as more work than they're worth. When Iris Petersen, Marketing Manager for The Storage Business Owner's Alliance (SBOA) heard her marketing professor tell her to avoid LinkedIn, she took it as a challenge. Hear how she learned to leverage the popular platform
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    19 mins
  • "You Need a Website Before You Can Launch a Business"

    "You Need a Website Before You Can Launch a Business"
    Jan 11 2023

    If you don't build it, they won't come...right? Andrew Bontz used to believe that building a website was the first step when launching a new business. Not anymore. Now he focuses on landing clients first, and building the marketing assets as he goes. Andrew is on a mission to cut the male suicide rate in half by 2032 by connecting men to the amazing guests through his podcast. His company, ResistingBeta, serves companies in the men's health space.
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    17 mins

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