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Backstory & Strategy

Backstory & Strategy

By: Yoni Greenbaum
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About this listen

Why do great strategies stall? What’s the hidden cost of “wait and see”? How do you build a sustainable model in a world of constant change? Welcome to Backstory & Strategy, the podcast for leaders in media and nonprofits who are tired of easy answers. Each week, Yoni Greenbaum decodes the playbooks of modern leadership and business so you can stop reacting and start building the future—on purpose.Yoni Greenbaum Economics Management Management & Leadership
Episodes
  • How to Lead With Humanity During Layoffs
    Jul 18 2025

    Layoffs are never just numbers on a spreadsheet—they’re stories, lives, and often, heartbreak. In this episode, Yoni Greenbaum unpacks what it means to lead with humanity when you have to let people go—and why how you show upmatters just as much as what you say.

    Expect:
    • A candid look at the emotional weight of delivering layoffs
    • Why “staying in the room” changes how that moment lands
    • What leaders owe the people who stay behind

    If you're navigating layoffs—or carrying the aftershocks—this one’s for you.
    🎧 Listen in, lead better, and hold the human part of leadership front and center.

    If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click here to show your support.

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    5 mins
  • Whatever Happened to Thought Leadership?
    Jul 17 2025

    Remember blogrolls, comment threads, and collaborative prompts? They weren’t just internet relics—they were infrastructure. In this episode, Yoni Greenbaum looks back at the early 2000s blogging era and asks what we lost when that scaffolding disappeared.

    Expect:

    • A reflection on the rise (and quiet fade) of blogging culture

    • Why the “mosaic” of modern thought leadership feels disconnected

    • What it means to build public thinking spaces in the age of AI

    If you've ever wondered where the good ideas went—or why they don’t land the same way—this one’s for you.

    🎧 Tune in, think out loud, and maybe help rebuild what’s missing.

    If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click here to show your support.

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    9 mins
  • Do I Live in a News Desert?
    Jul 16 2025

    When road construction took over his neighborhood, Yoni Greenbaum realized he had no idea where to find reliable, up-to-date information. That question led to a deeper one: If the news doesn’t cover the basics of civic life, do we still have local news?

    In this episode, Yoni explores the difference between a news desert and a news drought—and why even “well-served” communities can fall through the cracks.

    Expect:

    • Original data on how often Philly TV stations cover suburban communities

    • A breakdown of why most coverage is driven by fires, crime, or conflict

    • A closer look at what’s missing when everyday life goes underreported

    If you’ve ever wondered who decides what’s news—or felt the consequences when no one’s covering what matters—this episode is for you.

    🎧 Tune in for a practical, personal look at what happens when the news stops showing up.


    Graphic Mentioned:

    Total Mentions by Community

    Total Mentions by News Network


    If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ to show your support.

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    6 mins

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