Back-to-School strategies that build audience, revenue and trust | David Arkin, Keep It Local Ep. 6
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Back-to-School strategies that build audience, revenue and trust | David Arkin, Keep It Local Ep. 6
-
Narrated by:
-
By:
About this listen
Description:
Back-to-school isn’t just a moment on the calendar — it’s a major opportunity for local newsrooms to deliver value, grow audience, and drive new revenue.
In this episode of Keep It Local, Ryan Welton talks with David Arkin, founder of David Arkin Consulting, about practical, proven strategies for turning back-to-school content into audience-building, SEO-friendly, and sponsor-ready coverage.
Chapters:
00:00 Introduction: The Problem with School Websites
00:17 Welcome to Keep It Local Podcast
00:36 Meet David Arkin: A Journey in Journalism
01:43 David Arkin's Consulting and Projects
04:04 H Town Dads: A Successful Promotion
08:16 Back to School Strategies for Newsrooms
17:36 Monetizing Back to School Content
19:47 Conclusion and Contact Information
David shares:
- A promotion playbook that turned dads into subscribers
- The three types of back-to-school content every newsroom should create
- How AI can help speed up data, graphics, and formatting
- Sponsorship ideas that go beyond traditional “special sections”
If you're looking for utility-driven content ideas that resonate with your community and your advertisers, this episode is a must.
Links:
- 💼 David Arkin Consulting (davidarkinconsulting.com)
- ✉️ Contact David: David@davidarkinconsulting.com