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BUSINESS BUILDERS

BUSINESS BUILDERS

By: Mark Frasco - COACT Associates
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About this listen

 Mark Frasco, founder, and President of COACT Associates, speaks on topics surrounding building quality strategic growth processes for the business-to-business market segment. With over 40 years of business growth experience, Mark discusses his study of W. Edwards Demming, Frederick Taylor, economics, finance, and human relations and how these topics are the pillars that have informed his innovative approach to strategic growth.Mark Frasco - COACT Associates Economics
Episodes
  • BUSINESS BUILDERS: Action Will Delineate and Define You, Ep. #27

    BUSINESS BUILDERS: Action Will Delineate and Define You, Ep. #27
    May 2 2025

    Although both action and inaction have their place in leadership, when it comes to strategic growth, inaction occupies a very small space. The only way to learn, the only way to reduce topline risk is to take and maintain massive action – creating interaction with customers and prospective customers. The more you take action in this way, the faster you learn. The faster you learn, the higher the frequency of revenue opportunities that are identified.

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    8 mins
  • BUSINESS BUILDERS: Check Please, Ep. #25

    BUSINESS BUILDERS: Check Please, Ep. #25
    Apr 29 2024

    Checklists are commonly used in health care and aviation. Why? There is little room for error. This session talks about the use of checklists in strategic growth activities. Checklists help us improve quality of workmanship and efficiencies, increasing our odds for success.
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    5 mins
  • BUSINESS BUILDERS: Cold Calling is Dead, Ep. #24

    BUSINESS BUILDERS: Cold Calling is Dead, Ep. #24
    Apr 17 2024

    Why is it that buying influences are reporting that they prefer less interaction with salespeople? Could it be that they are tired? Mass marketing activity and senseless outreach are building fatigue in buying systems. In this session, we’ll discuss how to differentiate your message and stand out in the noise.
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    5 mins
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