In this episode, we strip business growth down to its fundamentals, borrowing a lesson from an unlikely place: a short-game clinic led by golf legend Paul Azinger. Just like golf, real growth isn’t about flashy techniques or whatever everyone else is doing. It’s about the few repeatable things that actually work every time.

We dig into what truly drives year-over-year growth in the B2B space: strategic clarity, disciplined processes, the right talent, learning faster than your competitors, and the kind of professional persistence that eliminates “bad timing” from the equation.

If you’re tired of chasing the next growth hack and want a clear, grounded framework for building a business that grows on purpose, this conversation is for you. Think less noise, more signal. Turn. Turn. Swoosh.

Although both action and inaction have their place in leadership, when it comes to strategic growth, inaction occupies a very small space. The only way to learn, the only way to reduce topline risk is to take and maintain massive action – creating interaction with customers and prospective customers. The more you take action in this way, the faster you learn. The faster you learn, the higher the frequency of revenue opportunities that are identified.

Checklists are commonly used in health care and aviation. Why? There is little room for error. This session talks about the use of checklists in strategic growth activities. Checklists help us improve quality of workmanship and efficiencies, increasing our odds for success.