BTS: My Marketing Workflow as a Part-Time Service Business
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Summary
What does a marketing workflow actually look like inside a part-time service business? Chelsea goes fully behind the scenes of how she creates content, batches efficiently, and builds systems to hand tasks off — all within limited hours.
In this episode, we cover:
👉 How Chelsea defines her ideal marketing output (podcast, blog, newsletter, TikTok) and works backwards to build a realistic content workflow around part-time hours
👉 The exact process of documenting every step, color-coding what's "Chelsea only" versus what can be delegated, and preparing her OBM to own tasks within weeks
👉 Why running a part-time business makes marketing systems non-negotiable—and how the audit-then-build-backwards framework keeps everything moving.
How are you managing marketing in your business right now — are you doing it all yourself? DM me on Instagram or TikTok @wellbuiltbusiness and tell me what you wish you could hand off first!
👉 Find the Full Show Notes Here
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Systems / Software I Recommend:
Go High Level
Systeme.io
Pensight
Click-Up
Star Path App
*affiliate links included, so I might make a lil money when you click. I only recommend people, products, & programs I use
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