Recruiting and staffing are evolving fast. The tools keep getting smarter… but the way most people use them absolutely isn’t. And that’s exactly why I brought Brad Smith, Chief Strategy Officer at Haley Marketing, back into the studio for a redo after our first recording turned into an echo chamber from hell.

Brad has spent 23 years helping staffing firms of every size build smarter marketing strategies. Over the last few years, he and the team at Haley have partnered with one of the world’s leading AI consulting agencies to figure out how AI can actually help recruiters and staffing companies gain a competitive advantage—instead of becoming another shiny tool people don’t train on, don’t map correctly, and absolutely misuse.

AI isn’t replacing recruiters anytime soon.
But recruiters misusing AI? That’s a completely different story.

In this episode, Brad and I get into:

Why staffing leaders keep looking for a silver bullet instead of a strategy

The truth about prompting (and why most people are using AI like Google)

Mapping, adoption, training—and why these are the real reasons AI fails

How AI is accelerating bad habits when you skip the fundamentals

What’s working TODAY for recruiting, sales, and TA teams

Haley’s 4 free AI tools for staffing companies (and how to actually use them)

How their AI Resume Detector saved me from a $682 mistake 😬

Why “comfortable tasks” are killing recruiter productivity

What small businesses and solo recruiters can do right now to get ahead

And if you're wondering whether AI can really improve your recruiting?
I’ve been using Haley’s free tools for a week… and my posts went from a few hundred impressions to 11,000–14,000+ with zero boosting. It works—if you use it correctly.

Check out the tools we talked about at:
▶️ www.haleymarketing.com/staffingGPT

▶️ And connect with Brad on LinkedIn here https://www.linkedin.com/in/bradmsmith/ — ask him for access to their free AI tools.

If this episode gave you clarity, a wake-up call, or just made you rethink how you (and your team) are using AI, share it with someone who needs to hear it.