BTBL Relaunch Ep4:: You Can’t Market What You Don’t Understand: Branding Starts Inside the Building
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BTBL Relaunch Ep4:: You Can’t Market What You Don’t Understand: Branding Starts Inside the Building
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About this listen
You can’t market what you don’t understand—and no, marketing isn’t just logos, taglines, and another sad LinkedIn post with stock photos of diverse hands high-fiving.
In this episode of Beyond the Bottom Line, I’m joined by my not-so-secret weapon, marketing strategist and truth-teller Adrianne Ruthhart of ACR Ventures. Together, we unpack why most companies are dead wrong about what marketing really is.
Spoiler: It starts internally. If your own team can’t articulate your values, culture, or mission—why should anyone else believe it?
We talk:
- Internal branding and why your employees are your loudest (and most honest) megaphone
- How poor internal messaging crushes recruiting efforts
- Why rejection emails are marketing (yes, those)
- And why having a marketing contractor on retainer might be the smartest leadership move no one’s talking about
If your recruiting and marketing teams sound like they're speaking the same language but can't understand each other—this one's for you.
Visit:
🎯 Elevate Talent Solutions
🎯 ACR Ventures
And remember: your brand is what you say it is... and what your people feel it is.