Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands.

In this episode they break down:
• Why most one to five million dollar brands are not ready for an agency
• How to tell if your issue is the offer, the creative, or the product
• Why attribution is misunderstood and often useless
• The real link between profitability, scale, and cash flow
• How to build a useful testing roadmap instead of random experiments
• When creative fatigue is a research problem, not a production problem
• Where forecasting starts and why most brands leave it too late
• How AI changes media buying and where it still falls short
• Why hiring better people outperforms every tactic long term

What you can expect:
• Straight, unscripted thinking from the two strategists behind Blue Sense
• Real examples, blunt explanations, and zero theory
• A clear view of how high performance operators diagnose problems

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Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
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