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BRANDED WOR(L)DS

BRANDED WOR(L)DS

By: Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe)
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About this listen

 Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic. It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges. Why the Name "Branded WOR(L)DS"? The title is a deliberate play on words: • "Branded Worlds" represents the global universe of branding, design, and communication. • "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding. This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.Steven Baumgaertner Economics Marketing Marketing & Sales Politics & Government Social Sciences
Episodes
  • From Apparel to Impact – How Storm Creek Turns Sustainable Fashion into a Movement

    From Apparel to Impact – How Storm Creek Turns Sustainable Fashion into a Movement
    Dec 21 2025

    In this episode, Steven and Jeff talk with Storm Creek’s leaders about building an outdoor-inspired apparel brand driven by sustainability, innovation, and purpose. They explore responsible sourcing, community impact, and how Storm Creek blends performance design with environmental commitment to shape a more conscious future for branded apparel.
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    47 mins
  • Special Transatlantic Episode: BRANDED WOR(L)DS x Why It Matters Present “MERCH 2030”

    Special Transatlantic Episode: BRANDED WOR(L)DS x Why It Matters Present “MERCH 2030”
    Dec 7 2025

    BRANDED WOR(L)DS and Why It Matters join forces for a special transatlantic episode exploring MERCH 2030, the bold new industry blueprint by Steven Baumgaertner. Together with Jeff Solomon and Rod Brown, he unpacks the forces transforming branded merchandise — from evolving supply chains and sustainability demands to multisensory experiences and data-driven creativity. This unscripted, unfiltered conversation delivers rare insight from three leading voices. MERCH 2030 will be available in Europe and the U.S.
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    Less than 1 minute
  • Shaping the Future of Promo – How ASI Connects an Industry

    Shaping the Future of Promo – How ASI Connects an Industry
    Nov 23 2025

    This episode explores ASI’s evolution into a digital powerhouse for data, education, and media. Steven and Jeff speak with Tim Andrews about technology-driven growth, global industry shifts, and how research, platforms, and storytelling are reshaping the future of promotional products worldwide.
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    47 mins
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