Simply Human – How Goldstar Balances Reach, Relevance, and Responsibility

In an industry where efficiency often overshadows empathy, Goldstar takes a different path – one where simplicity is a strategy, and people are at the heart of every decision.

In this episode of Branded Wor(l)ds, we sit down with Heather Smartt, Global Head of Goldstar, to discuss how the brand has built global reach without losing its human touch.

From transparent pricing to meaningful sustainability initiatives, Heather shares how Goldstar blends clarity, connection, and care to create lasting impact – proving that in branding, being felt is just as important as being seen.

Global Cooperation, Local Impact – The IPPAG Way

In a world where global networks often prioritize scale over substance, IPPAG offers a different approach: a cooperative model built on long-term trust, transparency, and shared values.

In this episode of Branded Wor(l)ds, we speak with Florence Mosnier and Andre Noordwijk from IPPAG, a global alliance of promotional product companies that redefines what it means to work across borders – and to do so with intention.

Together, we explore how a cooperative structure can foster real innovation, empower local businesses, and drive authentic sustainability in the branded merchandise industry.

Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed

Today’s episode is one of those “damn, we did that” stories.

We’re joined by Jason Lucash who didn’t just enter the promo world — he and his team rewrote the rules.

From startup to PPAI 100 in less than a year, RUPT is flipping the script on what this industry can be — bold, fast, sustainable, and unapologetically cool.

Jason Lucash is here, and he's not just making noise — he and his team is shaping the future of branded merch.

Let’s dive into the dialogue.