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BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy Kings

BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy Kings

By: Lance Trippett CEO of Academy Kings
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About this listen

Welcome to the BJJ business owners and martial art marketing podcast! This show is for Brazilian Jiu Jitsu school owners & other Martial art school owners. Who want learn how to get leads, sales, & grow their business. Learn from Lance Trippett Cofounder of Conquest Brazilian Jiu Jitsu & Academy Kings one of the largest marketing / consulting company’s for martial arts business owners. Each episode Lance will share his biggest secrets, & breakthroughs. All his lessons learned growing multiple profitable businesses in and out of the martial arts industry.Lance Trippett CEO of Academy Kings Economics Marketing Marketing & Sales
Episodes
  • Apple Just Exposed the #1 Mistake School Owners Make
    Nov 6 2025

    Apple — the biggest, richest company in the world — just admitted they were stuck.

    Siri was falling behind. Their AI wasn’t good enough. And instead of spending years trying to figure it out internally, Apple did something almost no martial arts school owner ever does…

    They borrowed the brain.
    They partnered with the people who already solved the problem.

    This is the shift that separates schools that scale… from schools that stay exhausted, overwhelmed, and constantly “grinding.”

    In this episode, we’re breaking down:

    • The #1 mistake school owners make when trying to grow
    • Why working harder is not what gets you to the next level
    • How to identify the bottlenecks that keep you stuck
    • And the mindset shift that compresses growth from years into weeks

    If you’ve been feeling like you’re doing everything right but still not gaining traction, this is your wake-up call. You don’t have to build every system yourself. You don’t have to be the ads person, the sales person, the follow-up machine, and the coach.

    There’s no honor in struggling alone.
    Your students don’t benefit from your burnout.
    Your family doesn’t benefit from you being overwhelmed.
    Your school doesn’t grow because you take pride in doing it the hard way.

    Your job isn’t to do everything...
    Your job is to plug into what already works.

    💬 Are you part of my FREE private group for martial arts school owners?
    If not, you’re missing out on weekly trainings, live Q&A’s, and proven growth strategies from schools crushing it right now.
    👉 Join the group here: https://www.facebook.com/groups/MMAStudioSecrets

    📈 Want to learn how I can help you grow your school, attract more students, and finally get predictable profits?
    Book a free Pathfinder Discovery Call here: https://academykings.com/book-a-call-1a

    CTA🔥 If this podcast helped you, don’t forget to FOLLOW, RATE, and SHARE so more school owners can grow with us.

    marketing, business, business growth, running a martial arts school, BJJ business, martial arts marketing, martial arts business, gym owner tips, martial arts school success, entrepreneurship, small business tips, jiu jitsu, BJJ academy, fitness business, gym marketing, lead generation, school owner advice, coach interviews, BJJ marketing strategies, Brazilian Jiu-Jitsu, sales strategies, martial arts growth, BJJ school marketing, student retention, business coaching


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    11 mins
  • 7 Golden Rules For Organic Growth
    Oct 29 2025

    Most school owners want organic growth... but few actually understand the rules behind it.
    In this episode, I break down the 7 Golden Rules for Organic Growth... the same principles that help schools grow without relying on massive ad budgets.

    You’ll learn how to:
    ✅ Build trust and authority that converts
    ✅ Turn your members into your best marketers
    ✅ Create content that compounds over time
    ✅ And why organic growth is a multiplier, not a replacement for ads

    Whether you’re running ads or not, these 7 rules will make every marketing effort you do hit harder and last longer.

    💬 Are you part of my FREE private group for martial arts school owners?
    If not, you’re missing out on weekly trainings, live Q&A’s, and proven growth strategies from schools crushing it right now.
    👉 Join the group here: https://www.facebook.com/groups/MMAStudioSecrets

    📈 Want to learn how I can help you grow your school, attract more students, and finally get predictable profits?
    Book a free Pathfinder Discovery Call here: https://academykings.com/book-a-call-1a

    🔥 If this episode helped you, don’t forget to LIKE, SUBSCRIBE, and turn on notifications so you never miss the next training session.


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    21 mins
  • EXACT Reason Your Business Is STUCK
    Oct 24 2025

    The Tree Line: Why Your Martial Arts School Is Stuck

    Description:
    Every business has a Tree Line — the invisible point where growth stops, not because you’re lazy or unmotivated, but because the conditions no longer support growth.

    In this episode, Lance breaks down the Tree Line Framework — a powerful analogy that explains why so many martial arts schools stall out even when the owners are working harder than ever.

    You’ll discover:
    🌲 The exact formula to find your Tree Line
    💨 Why losing as many members as you’re gaining kills momentum
    🔥 How to create new “oxygen” in your business with better systems, retention, and lead flow

    Plus, Lance shares the story of living in Aspen at 19 and the mountain lesson that inspired this entire framework — a mindset shift every school owner needs to hear.

    If your school feels stuck no matter how hard you push, this episode is your map to breaking through.

    💬 Join the FREE private group for martial arts school owners:
    👉 https://www.facebook.com/groups/MMAStudioSecrets

    📈 Book a free Pathfinder Discovery Call:
    👉 https://academykings.com/book-a-call-1a

    🔥 Like, follow, and subscribe for more real conversations that help school owners grow, scale, and evolve.


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    13 mins
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