• BINGGRAE TO '2025 PRODEXPO' MOSCOW INTERNATIONAL FOOD EXPO

  • Jan 31 2025
  • Length: 4 mins
  • Podcast

BINGGRAE TO '2025 PRODEXPO' MOSCOW INTERNATIONAL FOOD EXPO

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  • Summary

  • In the latest episode of BIG FOOD NEWS, Jennifer English discusses South Korean food company, Binggrae's plan to expand in the Russian market through its participation in the 2025 PRODEXPO – the largest food and beverage expo in Russia and Eastern Europe. Binggrae, known for products like Banana Flavored Milk, Yoplait, and Melona ice cream bar, looks to set business tie-ups and boost their frozen food sales in Russia, starting with the Russian Far East region. The company has a history of successful international expansions with Melona available in over 30 countries and their Banana Flavored Milk popular across 30 countries, including the U.S., China, Taiwan, and Hong Kong. Binggrae hopes the PRODEXPO will help increase product visibility and penetration in the Russian market significantly.
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