In this episode Scott, Gaby, and Ibra unpack what actually drove a record-breaking Black Friday across the Blue Sense portfolio. We break down why 26 brands hit all-time highs, how evergreen ads outperformed expectations, and why scalable structures built across Q1–Q3 made the biggest difference in November.

Over the weekend our portfolio saw:

• Multiple brands hit their first million-dollar months

• One brand hit its first $2M month

• 26 accounts reach record Black Friday performance

We walk through how the team:

• Used strong evergreen structures to scale faster than new Black Friday campaigns

• Applied intraday scaling with clear hourly pacing benchmarks

• Built validated offers across Q1–Q3 that could be pushed profitably in November

• Leveraged winning creatives with heavy social proof inside manual bidding setups

We also cover the biggest surprises of the weekend, including:

• Why simple, clear Black Friday creative outperformed complex production

• Why hype campaigns underdelivered without a clear incentive

• How stock-based discounting tiers protected margin

• Why discount codes struggled versus strike-through pricing

The conversation wraps with what we’re shifting focus to for Q1:

• Growing new-customer lists early in the year

• Testing new offers and funnels while CPMs are low

• Preparing creative velocity and account structure for next year’s Q4 well in advance

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Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.

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