Episodes

  • BUILDING BETTER PROMOS
    Mar 26 2025

    Hey everyone. Today Von and Mark tackle the subject of promos. If you haven't given them much thought, relax - we have. And we've got some great ideas on how to create some kick butt promos for your cluster, regardless of the challenges presented by your staff. Get noticed.

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    14 mins
  • GET THE MOST FROM YOUR TALENT POOL
    Mar 19 2025

    What are Von and Mark up to now..? Well, in this segment of Ten Minute Producer, they discuss how to get the most out of your talent pool, especially if that pool is a shallow one. There’s a great idea in here for a new source of talent as well.

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    13 mins
  • SPEC SPOTS: YOUR CLUSTER'S NEW REVENUE LIFEBLOOD
    Feb 19 2025

    When radio stations complain about losing revenue, it's usually because they're not investing in spec development or creativity. In this installment of our series, the guys give you valuable tips about how to target, build and pitch your spec spots, for the ultimate success. This could be a game changer for you.

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    20 mins
  • WHAT SALES HAS PROMISED THE CLIENT
    Feb 19 2025

    So your salesperson just walked in and announced the client wants their spot to contain certain information or wants a certain style of creative that the salesperson promised them to get the sale. So how do make a situation like that works for you, and the radio station? You'll want to hear how Mark and Von dig into that touchy subject in this edition of THE TEN MINUTE PRODUCER.

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    18 mins
  • USING WHAT YOU HAVE
    Feb 19 2025

    So you're not working in New York, Atlanta or Chicago. heck, you're working in Albany or Lexington or Presque Isle or Fall River. Relax - in this podcast, Von and Mark explore how to get the most out of the equipment and talent available to you.

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    15 mins
  • THE MOST IMPORTANT SIX INCHES
    Feb 14 2025

    Von and Mark deal with how to position yourself on your microphone, to create different sounds, opening new possibilities to even those with basic vocal skills

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    16 mins