With all the talk about the business impact of AI, why aren't more people talking beyond the most straightforward examples and more about sectors like construction, energy, and manufacturing where there is real potential for impact that has yet to be tapped?
Agility requires a willingness to challenge the core processes of how work gets done, even in industries where "how it's always been done" is the default operating system.
Today, we're going to talk about the practical, powerful, and often overlooked application of AI in what some call the 'real economy'—the foundational industries that build and make our world. We'll explore how AI-powered digital workers are moving beyond the hype to create tangible value, and what it takes to drive this kind of technological adoption in sectors traditionally resistant to change.

To help me discuss this topic, I'd like to welcome, Bassem Hamdy, CEO and Co-Founder at Briq.

About Bassem Hamdy

Author, executive and technology pioneer, Bassem Hamdy is world renowned in the construction technology space. With over 19 years of construction software experience Bassem Hamdy is bringing harmony to construction through the delivery of modern tools to drive better decision making for general and subcontractors. ,Yes,This will be completed shortly

Bassem Hamdy on LinkedIn: https://www.linkedin.com/in/bassem-hamdy

Resources

Briq: briq.com

Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

Many entrepreneurs dream of scaling a niche product, achieving market dominance, and ultimately securing a successful exit—but few actually make it happen. How do you take an idea from concept to acquisition, and what key lessons can other business leaders, including marketers, take from that journey?

Joining me today is Chris Tilkov, General Manager at DocuSketch, an automated estimation and documentation platform that helps homeowners rebuild after natural disasters. Before joining DocuSketch, Chris founded AskAiME, a platform that was successfully acquired. But his journey didn't start in tech—he began his career as a carpet cleaner before transitioning into the world of technology and entrepreneurship.

About Chris Tilkov

Chris Tilkov is a director at DocuSketch and is the founder of AskAime, an InsurTech that simplifies estimating and quality assurance for the insurance restoration industry to settle claims quickly and accurately. With over 25 years' experience from flood technician to nationally held positions, Chris works with companies to provide the training and education needed to produce fair and consistent estimates through collaborative technology. In 2023, DocuSketch acquired Aime Estimate Review Inc.

Chris Tilkov on LinkedIn: https://www.linkedin.com/in/chris-tilkov-a5038b3b/

Resources

Docusketch: https://www.docusketch.com/

Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

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We've spent a decade trying to align marketing and sales. What if the very metric we created to bridge the gap—the MQL—is actually the thing that's perpetuating the rivalry between them?
Agility requires a willingness to challenge the foundational metrics we've built our go-to-market strategies on. It demands that we replace gut feelings and legacy processes with a ruthless focus on what actually generates revenue, even if it means admitting what we've been doing is wrong.

Today, we're going to talk about one of the most persistent and costly problems in B2B: the handoff from marketing to sales. We'll explore why the traditional MQL model often fails, creating friction and wasting budget, and how a more intelligent, data-driven approach to lead qualification can not only fix the sales pipeline but also prove marketing's direct contribution to the bottom line.

To help me discuss this topic, I'd like to welcome, Gabe Lullo, CEO at Alleyoop and host of the "Do Hard Things" podcast.

About Gabe Lullo

Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.

He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs.

With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop's growth and shaped its corporate culture.

Beyond his career accomplishments, Gabe graduated from the Barney School of Business at the University of Hartford and his leadership ethos is rooted in cultivating environments that prioritize both professional development and individual success.

Gabe Lullo on LinkedIn: https://www.linkedin.com/in/lullo/

Resources

Alleyoop: https://www.linkedin.com/in/lullo/

Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com