Aviation Marketing Hangar Flying cover art

Aviation Marketing Hangar Flying

Aviation Marketing Hangar Flying

By: Paula Williams
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Summary

 Advice, commentary and fun for sales and marketing professionals in the aviation industry. Contact us at paula@aviationbusinessconsultants.com with show ideas.Copyright ABCI 2022 Economics Marketing Marketing & Sales
Episodes
  • Aviation Marketing Workshop Replay – Social Media that Moves the Sale

    Aviation Marketing Workshop Replay – Social Media that Moves the Sale
    May 17 2026
    Video Summary: Social Media That Moves the Sale In this workshop, I talked with our Insiders and team about how aviation companies should use social media now—not as a popularity contest, not as a vanity-metrics machine, and not as a place to chase every trend. The point is much simpler: social media should move [...]
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    59 mins
  • Is It Time to Panic? A Brief History of Aviation Marketing Trends

    Is It Time to Panic? A Brief History of Aviation Marketing Trends
    May 8 2026
    Is It Time to Panic? A Brief History of Aviation Marketing Trends Aviation has been through shocks before. Before 9/11, business aviation was often marketed around access: freedom, convenience, productivity, family travel, and the ability to reach more places on your own schedule. After 9/11, the theme shifted toward security. Buyers cared more about [...]
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    9 mins
  • Book Club Discussion – Endless Customers by Marcus Sheridan

    Book Club Discussion – Endless Customers by Marcus Sheridan
    May 3 2026
    This discussion uses Marcus Sheridan’s Endless Customers as a practical framework for building trust before a sales conversation. The central idea is that buyers are not looking for more marketing activity; they want a clear result and enough confidence to move forward. The old title, They Ask, You Answer, emphasizes the process. Endless Customers [...]
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    58 mins
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