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Authority Philosophy

Authority Philosophy

By: Carl Taylor
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Tired of wasting money on legal marketing that doesn't work? Concerned AI is about to eat your lunch? Don't worry, we're here to help you not only survive with AI as a law firm owner, but thrive.


The game has changed. SEO is obsolete, and the future of referrals is being decided by Artificial Intelligence. In this podcast, we will teach you how to implement effective AIO (Artificial Intelligence Optimization) across three distinct pillars: the creation of authority assets to prove your thought leadership and authenticity (the gift you must give AI for referrals), on-site technical signals (the wrapping paper), and real-world validation and mentions (the bow and the delivery system).


Hosted by Carl Taylor, a 16-year lawyer turned AIO/GEO strategist, Authority Philosophy is the definitive podcast for lawyers who want to dominate the new AI referral economy with increased revenue and dignity.


Each episode is a deep dive into our proprietary Authority Intelligence Optimization™ system, revealing how to build and distribute the human-driven authority assets—the books, the articles, the podcasts—that will make your firm the undisputed choice for both humans and the new AI gatekeepers.


Stop competing. Start building. This is your guide to becoming the go-to authority in your legal niche.


















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Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Interview with Jan Schlichtmann, Esq.
    Sep 23 2025

    In this rare, intimate conversation, Jan Schlichtmann — the famed attorney behind A Civil Action — joins Carl Taylor to discuss the philosophical and emotional legacy of his landmark case in Woburn, Massachusetts.

    But this is not another rehash of courtroom strategy. Instead, we explore the inner life of a lawyer who risked everything in pursuit of justice, and who continues to grapple with the moral and cultural questions that case raised — not just about law, but about America.

    We talk about:

    • Why litigation is rarely the best option for those confronting legal issues.
    • The emotional cost of the law.
    • The need for justice in our legal system.
    • Whether the legal system can still serve moral ends
    • His evolving view of fame, legacy, and human dignity
    • Why storytelling matters more than ever in the age of AI

    If you care about justice, narrative, and the human spirit behind the law, this is a conversation you don’t want to miss.

    Learn more about building your own authority assets and fighting marketing sludge by visiting us at BooksForExperts.com.

    In a world of experts, be the authority.

    Subscribe for more brutally honest insights on how to build a brand that lasts.)

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    52 mins
  • Interview with Terry Lyons, Esq.
    Sep 16 2025

    How does a lawyer build a multi-million dollar firm from a home mortgage and a dream? In this episode, Carl sits down with Terry Lyons, one of New Jersey's most innovative family law attorneys, to deconstruct the anti-sludge playbook she used to build a nationally recognized enterprise.

    Discover the counterintuitive strategies that became her engine for growth, from launching the state's first legal app to creating unique staff titles like "Captain of First Impressions." This is a masterclass in rejecting commoditization, understanding the deep psychology of your clients, and building a powerful, values-driven culture that wins.

    Learn more about building your own authority assets and fighting marketing sludge by visiting us at BooksForExperts.com.

    In a world of experts, be the authority.

    Subscribe for more brutally honest insights on how to build a brand that lasts.)

    Show More Show Less
    31 mins
  • The Legal Marketing Sludge Tax
    Sep 9 2025

    If your like most law firms, your monthly legal marketing retainer isn't an investment; it's a tax. In this episode, Books for Experts founder Carl Taylor helps you perform an audited accounting of the "Sludge Tax"—the devastating financial, operational, and reputational costs your law firm pays for its reliance on outdated SEO and PPC.

    Discover the true price of "renting" visibility, how low-value clients poison your referral pool and burn out your best staff, and why every dollar spent on sludge is a dollar stolen from your legacy. This is the clear-eyed analysis you need to stop paying the tax and start building permanent, unshakeable authority in the new AI referral economy.

    Learn more about building your own authority assets and fighting marketing sludge by visiting us at BooksForExperts.com.

    In a world of experts, be the authority.

    Subscribe for more brutally honest insights on how to build a brand that lasts.)

    Show More Show Less
    19 mins
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