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Authority Philosophy

Authority Philosophy

By: Carl Taylor
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Tired of wasting money on legal marketing that doesn't work? Concerned AI is about to eat your lunch? Don't worry, we're here to help you not only survive with AI as a law firm owner, but thrive.


The game has changed. SEO is obsolete, and the future of referrals is being decided by Artificial Intelligence. In this podcast, we will teach you how to implement effective AIO (Artificial Intelligence Optimization) across three distinct pillars: the creation of authority assets to prove your thought leadership and authenticity (the gift you must give AI for referrals), on-site technical signals (the wrapping paper), and real-world validation and mentions (the bow and the delivery system).


Hosted by Carl Taylor, a 16-year lawyer turned AIO/GEO strategist, Authority Philosophy is the definitive podcast for lawyers who want to dominate the new AI referral economy with increased revenue and dignity.


Each episode is a deep dive into our proprietary Authority Intelligence Optimization™ system, revealing how to build and distribute the human-driven authority assets—the books, the articles, the podcasts—that will make your firm the undisputed choice for both humans and the new AI gatekeepers.


Stop competing. Start building. This is your guide to becoming the go-to authority in your legal niche.


















© 2025 Copyright 2025 - Books for Experts LLC. All Rights Reserved.
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Permission to be the Authority
    Aug 26 2025

    For many professionals, the biggest obstacle isn't the market or the competition—it's the fear of claiming their own expertise. We suffer from the fear that we're a fraud, and we wait for permission from others to lead. In this episode, Carl Taylor argues that the only permission you truly need is your own.

    Drawing on stories about unconventional dentists, legendary baseball player Ted Williams, and his own 16-year career as a lawyer, Carl breaks down how to leave "the bunker," overcome the fear of what your colleagues think, and build a business that is a true, authentic reflection of you.

    Learn more about building your authority at

    https://www.booksforexperts.com.


    Learn more about building your own authority assets and fighting marketing sludge by visiting us at BooksForExperts.com.

    In a world of experts, be the authority.

    Subscribe for more brutally honest insights on how to build a brand that lasts.)

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    26 mins
  • Beyond Yourself: How to Build a Legacy Business That Lasts (and Is Worth Selling)
    Aug 19 2025

    Is your business a job, or is it a legacy? In this episode of Authority Philosophy, Carl Taylor tackles the concept of legacy and mortality, arguing that professionals must think beyond their own careers to build something truly scalable and lasting. Drawing on lessons from his personal mentors, Ray Kroc, and his own 16 years as a lawyer, Carl makes the case that a defined Authority Philosophy is the key to creating repeatable systems. These systems not only attract better clients but can be used to train your team, creating a cohesive culture and a valuable business that can flourish and be sold, ensuring your life's work outlives you.

    Learn more about building your own authority assets and fighting marketing sludge by visiting us at BooksForExperts.com.

    In a world of experts, be the authority.

    Subscribe for more brutally honest insights on how to build a brand that lasts.)

    Show More Show Less
    26 mins
  • Build Your Own Table: Why I Got Banned from LinkedIn & The Case for Owning Your Platform
    Aug 15 2025

    What happens when the platform you're using to build your business decides to ban you without explanation? For Books for Experts founder Carl Taylor, this wasn't a crisis—it was a critical lesson. In this episode, Carl shares the frustrating, Kafkaesque story of being permanently kicked off LinkedIn and why it was the best thing that could have happened to his business.

    He explores the strategic difference between building a brand on "rented land" like social media versus creating permanent authority on "owned land" like your own website, podcast, or book. This is a must-listen for any professional who wants to build a future-proof, resilient brand.

    In this episode, you will learn:

    • The Danger of "Rented Land": Why building your brand on a platform you don't control is a high-risk strategy that can backfire without warning.
    • The "Build Your Own Table" Principle: The importance of creating your own podcast, blog, or book as a "home base" that you own completely, giving you the freedom to speak authentically.
    • The Authority Paradox: Why building your own platform and assets makes you a more desirable guest and contributor on other people's platforms.
    • Niching Down to Level Up: How a laser-focused philosophy is the key to attracting premium, high-loyalty clients and dominating a market.

    Learn more about building your own authority assets and fighting marketing sludge at BooksForExperts.com.

    In a world of experts, be the authority.

    Learn more about building your own authority assets and fighting marketing sludge by visiting us at BooksForExperts.com.

    In a world of experts, be the authority.

    Subscribe for more brutally honest insights on how to build a brand that lasts.)

    Show More Show Less
    34 mins
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